Agency vs In-House Digital Marketing Models – Speakers
Agency vs In-House Digital Marketing Models is moderated by Andrew Smart, Commercial Director at Slator, and presented by Simon Golding, Senior Digital Marketing Consultant at SocialSEO, and Jaime Punishill, Chief Marketing Officer at Lionbridge.
Chief Marketing Officer
As Chief Marketing Officer, Jaime Punishill is responsible for leading global product development and marketing efforts including strategy, brand, content, demand generation, digital, and product marketing.
Jaime is a recognized leader in brand strategy, innovation, and digital experiences, having most recently served as the Head of Brand Strategy & Digital Marketing at TIAA, a top financial services company, where he led the relaunch of its brand. In his prior role as Global Head of Content and Digital Distribution at Thomson Reuters, he designed and built a suite of products and services powering more than 1,000 financial firms, media partners’ portals, and apps. He previously served as Citibank’s N.A. Head of Digital Innovation, where he led Citi’s industry-leading mobile, social, and next-generation digital efforts.
Jaime earned a Bachelor of Arts in History & Political Science from Stanford.
Senior Digital Marketing Consultant
With over 10 years of experience in business intelligence, marketing strategy and digital marketing, Simon’s depth of understanding is well matched by the breadth of contexts in which he can actualize his wisdom.
From multinational corporates to sole traders, neuromarketing to print marketing and everything in between, Simon’s colorful marketing journey has given him the skills to help every kind and size of business with their marketing.
These days he spends his time at SocialSEO – Collaborating with business owners to help them understand digital marketing and develop a strategy accordingly which is optimal for their business.
Co-founder & Commercial Director
Andrew Smart is a Co-founder of Slator and Commercial Director at Slator responsible for new product development and pricing, online ad and research sales, and event sponsorships.
Prior to co-founding Slator, Andrew has worked in the media, internet and finance industries including managing media businesses for Thomson Reuters, Fairfax Media and The Economist Group. He has an MBA in Finance and Investments from The George Washington University in Washington DC and has been based in Asia for over 25 years.
Agency vs In-House Digital Marketing Models on October 21st will give you the answer to the age old question: Hire an Agency or keep it all In-House?
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