Beijing – June 7, 2016 – Earlier this year, Malaysian airline AirAsia decided to customize and speed up its localization process. This decision led the airline to select Translia’s online advanced collaborative translation platform.
AirAsia is known as a no-frills, service-based airline, the largest of its kind in Asia. Their focus is on value, quality, and cost-saving innovations. These virtues earned them the title of “World’s Best Low-Cost Airline” in both the all-around-airline category and the Asian region. The airline has maintained this ranking for seven years running; the title is conferred by Skytrex, a UK-based reviewer of airlines and airports.
When it came to choosing a partner for its translation upgrade, AirAsia’s brand values certainly came into play. The airline promises passengers low fares, customized service, and short turnaround times: “less time on the ground and more time in the air.” And AirAsia requires the same features of its vendors—including translation vendors.
Translia débuted in 2009 as a crowdsourcing platform for translating immigration documents, mainly. From its Beijing headquarters, Translia quickly evolved into an online translation platform that is both comprehensive and collaborative. Now, organizations rely on Translia’s collaborative platform to localize a variety of content: from apps and mobile games to websites, patents, technical documents, and the like. With full coverage of over 100 languages pairs and 24/7 service, Translia proved itself flexible to AirAsia.
AirAsia first sampled Translia’s innovative platform as SaaS (Software-as-a-Service) in January 2014, via a dedicated URL and server with reserved storage space. The airline now manages its own localization workflow for various kinds of content (travel guides, mobile app updates, marketing campaigns) in Arabic, Bahasa, Chinese, Cantonese, Japanese, Korean, Thai, and Vietnamese. Translation jobs can be taken care of in-house or assigned to the Translia team.
Given the system’s collaborative features, translators can work simultaneously on the same project, sharing dedicated translation memories and terminology databases. This gives AirAsia consistent quality and quick delivery, less than 24-hour turnaround in some cases, as well as savings of up to 60% on localization costs. The Translia system offers AirAsia a live preview plus real-time monitoring of their projects.
Minchul Kim, Manager of the Digital Group at AirAsia, has this to say about the translation partnership: “By working closely with Translia and using its customized and simplified translation management system, we save on translation costs while maintaining translation quality.”
According to Translia CEO Shawn Wang, “Our years of practice have given us valuable insights into online translation platforms, not only for the transactional online market but also for the sophisticated corporate clients such as AirAsia. Our team is thus able to provide the most suitable product and service for different clients, and we continually upgrade our offer to keep abreast of a client’s changing demand, translator feedback, and the latest technology.”
Translia is an innovative translation company providing 24/7 professional online translation services and collaborative translation management system. With more than 10,000 professional native-speaking translators worldwide, Translia helps thousands of clients get started with their translation needs for over 100 languages, offers real-time progress monitoring, and turns around completed translations within 20 hours or less.