This is one article in a series of articles by Benny Orr, a Strategic Business Growth Consultant and Mentor for businesses worldwide. Benny excels at helping businesses take innovative ideas and convert them into valuable, actionable reality. As a seasoned entrepreneur, C-level manager and a strategic thinker, Benny has coached, mentored, and partnered with countless global companies to offer his results-driven approach to strategic growth. If you’re planning your next business expansion or thinking about a merger and acquisition, contact Benny today: benny[at]consultorr.co.il. You’ll be glad you did. Stay tuned for the next article as Benny shares Actionable Insights on Sales — Making Friends With the “Beast.” Benny is a candidate for the GALA (Globalization and Localization Association) Board of Directors for 2021–2022. See Benny’s statement here: https://www.gala-global.org/membership/Meet-the-2021-2022-Board-Candidates/Benny-Orr