Demand for translation and localization is growing at Sony Interactive Entertainment. Localization manager, Yasmin Vanya, discusses how her team works with 22 system languages to bring the PlayStation line of products to a global audience. Continue reading
Carla Berquo, Senior Manager of Marketing Operations at hearing aid manufacturer Unitron, discusses why localizing marketing content is extremely challenging and why in translating technical documentation ambiguity and mistakes just can’t happen. Continue reading
Google Translate hides in plain site at annual developer conference. The talk was mostly about AI and the search giant’s proprietary processors that power neural machine translation. And then there was CEO Sundar Pichai introducing Google Lens, translation feature and all. Continue reading
Localization Unconference gathers vendors and buyers for informal chats with no set agenda and no sales pitches allowed. Just exchanging views on how to speed up dealing with regulators, implement an enterprise-wide TMS, and more. Continue reading
A roundup of important stories you may have missed in 2016. From the booming German translation market, Canada’s Translation Bureau row, 21 fast-growing language service providers in the US, to Brits talking Brexit. Continue reading
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