A new CMO Council report found that 75% of marketers invest 10% or less of their budgets for localizing branded content, even as 63% are unsatisfied with their localization efforts. Continue reading
Eden Estopace
With Netflix, Amazon, Hulu and traditional studios expanding aggressively into global markets, demand for media content localization is soaring. Good times for Swedish media content localizer BTI Studios, which just changed its PE owner from Carlyle to Altor. Continue reading
A new survey by Hotels.com indicates that the availability of Chinese-language hotel websites and travel guides ranks among Chinese tourists’ top concerns. But still only a fraction of hotels got the message. Continue reading
Advertisement
Remote interpreting startup Cadence Translate raises funds in a seed round from private Chinese investors, including Dianping CEO and Fosun’s HR Head. Current round brings total funding to just over USD 1m. Continue reading
New York City’s new language access law now requires city agencies to translate their most commonly distributed public documents in 10 languages. The move is expected to expand language access to cover 86 % of New Yorkers with limited English proficiency. Continue reading
Media content localization spending in EMEA is projected to exceed USD 2.5bn by 2020, according to an industry group. Shortage of talent is becoming a concern and industry expert says it is likely to get worse in the short term. Continue reading
Argos Multilingual appoints a new VP for Global Sales, and The Language Group, a new Senior Vice President and General Manager; Welocalize hires new Directors for Business Development. Meanwhile, WordPower recruits a Localization Division Manager in Italy. Continue reading
As the rise of virtual and augmented reality creates demand for new content, many game developers and localization service providers stake out their claims in this potentially huge new market. Continue reading
US manufacturer Trek Bicycle Corporation markets its bikes, cycling gear, and apparel in 160 countries. Localization Manager Emma Goessling says her team manages multilingual projects year-round and is getting ready for automation. Continue reading
Europe continues to ramp up research in language technology. The number of papers published on machine translation in an academic journal has reached the highest number in more than a decade. Continue reading
The European Commission issues EUR 2.4m tender for language technology research. The mandate is to look into how the EU’s proprietary machine translation system can be optimized and how language technology can accelerate EU’s Digital Single Market in ways that go “beyond simple translation.” Continue reading
The video portal’s Translation Marketplace failed to live up to YouTube’s ambitions. YouTube originally launched the service to make content accessible to more of its worldwide users. Instead, many content creators removed the videos again once the subtitles had been translated. Continue reading
The language industry’s fast growing market and rapid technological progress offer fertile ground for entrepreneurs looking to upend the status quo. It is in app and mobile localization, translation project management, and remote interpreting that this batch of founders see opportunity. Continue reading
Professional interpreters in California are decrying the alleged priority being given to non-certified interpreters for professional work. An interpreter advocacy group is lobbying the state to tap only certified professionals for medical and legal interpretation services. Continue reading
In 2013, the European Patent Office (EPO) partnered with Google to power its for-information-only Patent Translate portal. In May 2017, the EPO rolled out neural machine translation. And as Europe implements a new patent regime in the coming years, machine translation will play an ever more important role. Continue reading
This information will never be shared with third parties. No Spam.