Mastering the art of transcreation
Translation is more than a simple swapping of words from one language to the next. Ruth Wyatt explores transcreation and the localisation of brand language. Continue reading
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Ruth Wyatt
Ruth Wyatt contributes to Transform Magazine, the only global bi‑monthly magazine to cover rebranding and brand development.
Translation is more than a simple swapping of words from one language to the next. Ruth Wyatt explores transcreation and the localisation of brand language. Continue reading