A new CMO Council report found that 75% of marketers invest 10% or less of their budgets for localizing branded content, even as 63% are unsatisfied with their localization efforts. Continue reading
Demand Drivers
Keep abreast of how developments in client markets drive demand for language and technology services
A new survey by Hotels.com indicates that the availability of Chinese-language hotel websites and travel guides ranks among Chinese tourists’ top concerns. But still only a fraction of hotels got the message. Continue reading
New York City’s new language access law now requires city agencies to translate their most commonly distributed public documents in 10 languages. The move is expected to expand language access to cover 86 % of New Yorkers with limited English proficiency. Continue reading
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Media content localization spending in EMEA is projected to exceed USD 2.5bn by 2020, according to an industry group. Shortage of talent is becoming a concern and industry expert says it is likely to get worse in the short term. Continue reading
The European Commission issues EUR 2.4m tender for language technology research. The mandate is to look into how the EU’s proprietary machine translation system can be optimized and how language technology can accelerate EU’s Digital Single Market in ways that go “beyond simple translation.” Continue reading
The video portal’s Translation Marketplace failed to live up to YouTube’s ambitions. YouTube originally launched the service to make content accessible to more of its worldwide users. Instead, many content creators removed the videos again once the subtitles had been translated. Continue reading
Remote interpreting likely to benefit from the state government’s added investment as rural and regional areas are in focus. A local language service provider says signing up interpreters to cloud-based interpretation platforms remains a challenge. Continue reading
Large framework contracts for language services continue to gain popularity across the United Kingdom as Scotland aggregates public sector translation demand into a four-year contract. This is expected to put pricing pressure on language service providers. Continue reading
As global corporations optimize procurement across their global operations, they look to consolidate translation spend in a single framework. At SlatorCon London, Steve Kirk, Chief Procurement Officer at QuintilesIMS, discussed how the world’s largest clinical research organization manages language services. Continue reading
With Oracle’s resources now at its disposal, NetSuite is going more global and part of the strategy is to invest big in the localization of its software for more than 20 countries in the next few years. Continue reading
As India’s entire population embraces digital, the need for local language content is growing fast. A report from KPMG and Google positions LSPs and freelance translators within India’s complex language ecosystem. Continue reading
Central procurement agency Hansel leaves Finnish government without language service contracts; source says big government clients may launch own tenders. Affected LSPs take Hansel to court. Hansel described as unprofessional customer. Continue reading
After some very public translation mistakes, Singapore responds with trademark government activism. Minister calls on government agencies to tighten vetting process for translations and prevent gibberish text in government material. Continue reading
New Jersey Supreme Court orders rollout of consolidated Language Access Plan by the end of 2017. Directs judiciary to translate more into high-demand languages and implement a translation management system. Continue reading
The European Union Court of Justice cuts out the middleman in EUR 6m tender directed squarely at freelance translators. Court anchors rate expectations anywhere between 18 cents per word for Polish into English to 7 cents for Lithuanian into English. Continue reading
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