SlatorCon Zurich is now SOLD OUT — See you on October 4th!
Language localization services are vital to the companies launching their products and services into overseas
language translation providers offer the services necessary to succeed, from the translation of a company’s marketing
materials and corporate message, to subtitling advertisements of a company’s products and services, and localizing messages
to help companies avoid committing social and cultural errors that will damage their brand and sales.
The top translation companies also provide market intelligence that will give their clients crucial information
market they’re about to enter and provide them with data that will enable them to decide how to execute their market entry
plans. Slator’s Directory host the best LSPs. Read More
The importance of these language localization services cannot be underestimated. Launching a new product in
an untested market
is both expensive and risky. If the product fails to sell from the outset, it’s a challenging situation to reverse that involves
more investment in marketing and advertising for a product that may never recover the initial losses it incurs.
A prudent company does everything it can to avoid a disastrous product launch. As the globalization of brand
names is increasingly
an important factor in the growth of a company, online language service providers are a critical vendor relationship to develop.
As many companies going global and looking for a language translation provider are smaller companies, they may not have
the deep financial resources to weather a less than profitable launch into an unknown marketplace.
Small companies like these need online language service providers as an affordable way to guide their entry
into a new market.
Slator has the articles and research that companies can buy from our website and use as resources to identify the best LSP
for them to tailor their product launch to fit their new target market.
Slator also hosts the SlatorCon series of localization events and conferences, held several times a year in
major cities around the world.
These conferences and expositions allow companies large and small to network and share experiences, engage the leading language
service providers, discuss which language technologies are best automating localization, and listen to presentations from
experienced leaders in the localization industry.
The attendees come away from SlatorCon events with actionable ideas on how they can change their growth
strategy, who are their
ideal business partners and how best to improve their localization workflow and productivity.
The business tactic of expanding into global markets began way before the concept of the Internet. But the
internet has sped up
globalization and digitization by its sheer penetration into every society in the world. As the business landscape is changing
due to the prevalence of the internet, new start up and small companies are suddenly becoming household brand names
because of a good business model and a well-produced website.
But for them to continue their growth into foreign markets, they must look to a language localization
services provider to maintain
their momentum. Slator’s Directory is the resource to use to find the right LSP for you.
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