Email Marketing for Freelance Linguists will demonstrate practical aspects of the approaches presented in Pavel Elin’s Roadmap Effective Email Marketing for Freelance Linguists and its accompanying interactive spreadsheet . It will show how potential customers react to linguists’ offers and explain what it means for freelance professionals. In the webinar you will:
- Pass through different stages of the marketing process applying principles and tactics provided in Effective Email Marketing.
- Look at linguists’ proposals from the customers’ point of view, considering and analyzing elements influencing clients’ decisions to start working with new vendors.
- Learn how to maintain your communication with the prospective customers after sending the first proposal, how to track replies and why this is important.
- Create several gentle reminders and assess the effects of using this strategy.
Every attendee will be able to use these principals and methods daily in their freelance business.
Thur | March 11
4:00PM - 4:05PM CET (10:00AM EST)
Welcome and Opening Remarks
4:05PM - 4:50PM CET (10:05AM EST)
Linguist roadmap to win new clients
- Introduction to Effective Email Marketing for Freelance Linguists book and roadmap
- Planning for targeting, analyzing and contacting the right clients for you
- Best practices: from tools to use and tracking response, to analyzing the responses, closing the sale and staying in touch
From Customer Empathy to Insight: (Framing the Real Problem)
- Design Thinking Methods:
> Stakeholder Mapping, Persona Profile
> Rose, Thorn, Bud
> Affinity Clustering
> Idea Statement Starters
16:50 PM - 16:55 PM CEST (10:50 AM EST)
5:10PM - 5:15PM CET (11:10AM EST)
SlatorCon Amsterdam and Beyond
- Key takeaways of SlatorCon Amsterdam
- Slator’s 2020 client service and subscription model
- SlatorCon 2020 events calendar
Register for Slator’s Email Marketing for Freelancers webinar for USD 40.00 on March 11th to learn how to approach and win more customers, get a digital copy of the Effective Email Marketing for Freelance Linguists Roadmap, and the accompanying interactive Excel database template.
Contact Deppy Nikolaidou with any questions or for additional information.