Over the past decade, Essence Translations has cemented their reputation for human-centered service and impeccable quality. Now, in 2022, the Argentinian agency is entering a new era with upgraded technology and a wider linguistic reach.
Essence Translations was founded by Cecilia Poratti in 2010, and she has steadily expanded the team across continents. Her core team of translators, editors, linguists, and project managers is based in Argentina, and Cecilia is passionate about turning her local market into a respected hub for English-Spanish translation.
Cecilia earned her degrees in Translation and Spanish Linguistics, and stepped into her career as a freelance translator and in-house localization specialist at Lionbridge. This experience was invaluable, but she wanted to create a boutique agency that put client relationships first. Her translation company took shape organically, and Essence Translations’ expansion has been driven by upward quality processes, rather than top-down growth targets.
Of course, cultural and country-specific translations pose unique challenges. Essence Translations knew that in order to grow, the team needed to offer language services in all markets, including Latin American, US, and European Spanish.
Hiring skilled, independent employees is challenging enough in a single office; Essence Translations has managed to build a cross-continental team that collaborates with a unified focus. When hiring, Cecilia considers more than just a linguist’s certification, experience, and credentials. Human factors matter too. Cecilia has a clear vision for her team, believing that:
– genuine relationships matter
– elite quality is non-negotiable
– personal experiences add value
– leaders never stop learning
By connecting international audiences and diverse team members in both Spain and Argentina, she has achieved that goal.
What’s next? Lots of new growth, goals, and accomplishments worth sharing:
New Growth and Awards
So much has changed at Essence Translations over the past year and a half. The pandemic flipped their industry on its head and unlocked a new translation niche in life sciences, virtually overnight. Despite pandemic-related setbacks and challenges, Essence Translations achieved 30% growth with organic expansion in several new markets.
Global demand for life sciences translation was a driving factor for Essence Translations’ growth, but that wasn’t the only reason. Cecilia has strategically pivoted the agency to meet client needs and anticipate new translation trends. They became the go-to linguists for vaccine-related content at a time when the world needed highly accurate, culturally responsive translation.
Last year, one of Essence Translations’ British clients recommended the UK’s Association of Translation Companies (ATC) for networking and member benefits. This organic suggestion and local recommendation led to so many opportunities!
Essence Translations joined ATC and applied for two prize categories; both applications paid off. Cecilia had never entered a competition category like this before, but the timing felt right. The agency won ATC’s New Member of the Year award, citing the success of new life sciences localization services, industry-leading quality assurance processes, and global market growth.
Essence Translations was also recently recognized as ATC’s Member of the Month in February 2022, and project manager Federico Bones was commended as ATC’s runner-up Project Manager of the Year.
New Brazilian Markets
EN-ES is built into the Essence Translations name, but that’s no longer the agency’s sole focus.
Cecilia and her team are proud to offer full-service translation in both Spanish and Portuguese. Just like the original suite of translation, editing, and localization services, these English-Portuguese projects are all completed by native speakers.
The ATC-winning agency promises to help eliminate barriers with cultural precision. Now, they’re expanding that standard to better serve wider audiences.
New Branding and Website
Essence Translations will continue to deliver award-winning outcomes with fresh new branding.
The previous website, established in 2010 along with the agency, was long overdue for an upgrade. In conversations with clients, Essence Translations learned that their professional image didn’t align with internal standards. The agency had evolved, and it was time for their brand to follow suit.
The Argentinian agency recently revealed their new website with streamlined navigation and a more meaningful story. Cecilia partnered with creative service providers around the world to ensure that the website functioned just as well as it looked.
After a year of thoughtful planning, Essence Translations’ new site finally highlights their human approach.
Clients can now read team member biographies, explore translation services in more detail, request custom project quotes, and learn more about Cecilia’s unique mission. Updated site images also provide a peek inside the office, welcoming clients close to home and far away.
— Visit https://essencetrans.com to see this award-winning agency in action.
By Carrie French is a freelance copywriter with nearly a decade of experience shaping the stories of exceptional brands – from fashion and technology to lifestyle and linguistics.