Mastering Corporate Strategy: A One-Day Intensive Workshop for Localization Leaders
In the intensely competitive world of localization, strategic planning is not just an advantage — it’s a necessity. As a senior executive, you’re tasked with navigating your organization through a rapidly changing landscape and making decisions that will shape its future. But are you fully equipped with the right tools, insights, and the latest industry research to do so effectively?
Join us in Zurich on October 3rd for a one-day intensive workshop on corporate strategy, specifically designed for senior executives in the localization industry. This workshop, scheduled just before the upcoming SlatorCon Zurich 2023 conference, will provide you with a comprehensive understanding of corporate strategy, the practical tools for strategic planning, and guidance on how to apply these tools to real-world scenarios.
Incorporating Slator’s latest language industry research, our workshop will ensure your strategic plans are informed by the most up-to-date Market Intelligence.
Led by Richard Brooks, an industry expert and LSP CEO for 25+ years, Business Coach, Management Trainer, Executive Educator and Mentor who ispassionate about international business and leadership, these interactive sessions will cover everything from understanding the fundamentals of corporate strategy to implementing and monitoring your strategic plans.
You’ll have the opportunity to engage in hands-on exercises, discuss real-world case studies, and network with fellow localization leaders to build your professional network.
By the end of the day, you’ll walk away with actionable insights for your strategic vision that you can immediately apply to your organization. Plus, you’ll have made valuable connections with other executives in your field, setting the stage for future collaborations.
Don’t miss this opportunity to enhance your strategic planning skills, elevate your leadership, and drive your organization towards success. Register today and take the first step towards mastering corporate strategy in the localization industry.
Date and Place
Date: Tuesday, October 3, 2023 (prior to SlatorCon Zurich 2023), 9:30 AM – 4:30 PM CEST
Location: Zurich, The Sheraton Zurich Hotel
Target Audience: Senior executives of localization companies
Objective: Equip leaders with the tools and insights to develop effective corporate and divisional strategies
- Gain a comprehensive understanding of corporate strategy and strategic planning tools
- Learn how to apply these tools to real-world scenarios within the localization industry
- Incorporate the latest industry research from Slator into your strategic plans
- Engage in interactive sessions led by industry experts
- Participate in hands-on exercises and group discussions
- Network with fellow executives in the localization industry
- Receive valuable follow-up materials for continued learning
Outcome: Attendees will leave with actionable insights and strategies that they can immediately apply to their organizations.
Bonus: The workshop is conveniently scheduled the day before the SlatorCon conference, allowing attendees to apply their new knowledge and insights during the conference sessions.
Outline agenda for the day
9:30 – 10 AM: Welcome and Introduction
Start the day with a warm welcome, a brief introduction of the facilitators, and an overview of the workshop’s objectives. This is also a good time for participants to introduce themselves.
10 – 11 AM: Session 1 – Understanding Corporate Strategy
Begin with a session that provides a comprehensive understanding of corporate strategy, its importance, and how it aligns with business goals.
11 – 11:15 AM: Short break
11:15 AM – 12:45 PM: Session 2 – Tools and Techniques for Developing Corporate Strategy
Introduce participants to various tools and techniques used in strategic planning, such as 9 box SWOT analysis, PESTEL analysis, Porter’s Five Forces, etc. Include practical exercises
or case studies to illustrate these tools.
12:45 – 1:30 PM: Lunch break
1:30 – 2:45 PM: Session 3 – Incorporating Slator’s Latest Industry Research into Corporate Strategy
Discuss the latest industry research from Slator and how it can be integrated into corporate strategy. This could include a presentation of key findings, a discussion on their implications
for the localization industry, and how they can inform strategic decisions.
2:45 – 3:00 PM: Short break
3 – 4 PM: Session 4 – Applying Strategy Tools to Real-World Scenarios
Have participants apply the tools they’ve learned to real-world scenarios or case studies. This could be done in small groups, followed by a discussion of each group’s approach and
4 – 4:30 PM: Session 5 – Implementing and Monitoring Corporate Strategy
Discuss how to implement corporate strategy effectively and monitor its progress. This could include setting KPIs, tracking metrics, and adjusting strategy as needed.
4:30 – 4:45 PM: Wrap-Up and Off to SlatorCon’s Welcome Reception (for those who have bought their ticket)
With over 25 years in the localization industry, Richard Brooks has held key management roles and made significant contributions to the field. Serving on executive boards for prominent organizations such as the European Language Industry Association and the Association of Language Companies, Richard has travelled to over 40 countries and primarily worked in international settings.
As visiting faculty at the esteemed Cranfield School of Management, Richard focuses on strategic sales and key account management, both teaching and conducting research. He is also a distinguished fellow at the Institute of Sales Professionals, a senior advisor for Slator, and a business mentor and investor with the Impact Central program, aiding startups in overcoming growth-related challenges. These accomplishments highlight Richard’s diverse experience and skill set, making him an invaluable asset to organizations and entrepreneurs.
Richard now runs his own consulting firm, specializing in sales process optimization and business management. To learn more, visit Richard-Brooks.com.
General admission: $ 950
Slator Pro and Enterprise Subscribers: 15% discount, and discounts are also available for a Group Ticket of 3 or more from the same company (please contact Deppy Nikolaidou for your Promo Code).
Here’s what Richard’s audience has said:
“Highly knowledgeable and engaging facilitator! A great teacher is everything!” – Karine C. St-Onge, Director, Language Services, Chartered Professional Accountants of Canada
“I’ve had the pleasure of knowing Rich for a number of years, and have seen him speak at multiple events. Without a doubt, I can say that he is one of the most knowledgeable and inspiring speakers in our industry, and I will always go out of my way to attend sessions that he presents. And when we were on the board together for one of our industry associations, his leadership skills shone through during the many successful initiatives he led. Anyone fortunate enough to have a chance to collaborate with him would be smart to take advantage!” – Rick Antezana, CEO, Dynamic Language
“I have been in many of Rich’s lectures over the years and he is simply the best. A clear thought leader in the language service industry with an easily digestible presentation style that is always humorous and valuable. A session with Rich helps you create a meaningful strategy around some of the more complex business challenges that we face and he helps make sense of the field. Do not miss this speaker. Would highly recommend!” – Craig Buckstein, CEO, Geneva Worldwide
“I had the pleasure of serving on the executive committee of the Elia Board of Directors together with Richard. Apart from the fact that Richard has always been a very pleasant and trustworthy business partner, his knowledge about our industry and the niche he is working in, is unprecedented. During his training sessions and speaking engagements, he manages not only to educate even the veterans in our industry but also to captivate the audience with his eloquence. He is a great asset to have as part of any relevant industry program.” – Clio Schils, Former President Elia and VP Global Life Sciences, Elia / CQ Fluency
“Myself and Rich have developed and delivered workshops on sales, marketing and business management. His content is always engaging, onpoint and relevant to any growing business. His work is underlined by actual insights and even the most experienced sales, account and leadership teams demonstrably gain a huge amount from working with him.” – Bruce Storey, Managing Director, Thyme Healthcare