Translated Debuts With the New 2022 Imminent Research Report: oXXIgen.

With the goal of bringing a cultural perspective to language localization, every year Imminent produces a Research Report, gathering information from experts in different fields and focusing on the year’s main topic. The report features interviews with scientific committee members, research papers, and the most interesting data on rapidly developing and expanding countries.

Why oXXIgen?

The assumption behind the 2022 Research Report is that we will see a great evolutionary leap forward in the 21st century. If this hypothesis is realistic, today’s young people will be the protagonists of an accelerated transformation and are destined to live in a new atmosphere – environmental and cultural – of our planet.

During the event, the community of experts who contributed to the creation of the Research Report will share their perspectives, joining the interdisciplinary dots and linking the trends and challenges of today to the future.

Will design be redesigned by cultural intelligence? Patrizia Boglione, Translated’s Creative Director, and Priya Mani, designer and cultural researcher, will have a conversation about interculturality, design, food and language. We will explore communication trends with Adebola Rayo, Nigerian storyteller, who will answer the question Will being alive mean being online? And we’ll talk about the future of localization and the localization manager role with Salvatore Giammarresi, Head of Localization at Airbnb. Is the Imminent multicultural work context going to make a participatory approach win out against over-specialization? We will listen to the perspective of Blessing Sibanda, researcher in Machine learning and Natural Language Processing from Zimbabwe. Then we’ll fly to India to speak about new languages, the metaverse and where we draw the line with the co-founder & CTO of Reverie Language Technologies, Vivekananda Pani, before heading back to California for a new conversation with AI and Kirti Vashee, language technology evangelist.

Time and Date: 14th of June 2022 5 p.m. CET / 8 a.m PST