As the rise of virtual and augmented reality creates demand for new content, many game developers and localization service providers stake out their claims in this potentially huge new market. Continue reading
Features
Make sense of the complex issues driving the language services market
FIFA’s Deputy Head of Language Services talks about what it takes to communicate to the world’s three billion football fans, why they prefer to work with freelance translators for most of their material, and why cost is only one factor in their outsourcing decision. Continue reading
US manufacturer Trek Bicycle Corporation markets its bikes, cycling gear, and apparel in 160 countries. Localization Manager Emma Goessling says her team manages multilingual projects year-round and is getting ready for automation. Continue reading
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Japan’s most popular messaging app LINE has complex requirements for translation and localization. Senior Localization Engineer and Product Manager Robert Wertheim explains the process. Continue reading
A clear majority of Slator poll participants think it is not OK for freelancers to subcontract without telling their clients. Bank transfers are still the dominant method of paying freelancers. Continue reading
Demand for translation and localization is growing at Sony Interactive Entertainment. Localization manager, Yasmin Vanya, discusses how her team works with 22 system languages to bring the PlayStation line of products to a global audience. Continue reading
Nintendo’s new localization process is set to make it easier to sell more localized Japanese games to Western gamers. But some are pushing back, arguing that the localization has gone too far. Continue reading
At Slator’s Tokyo Meetup, held at the Grand Hyatt in Roppongi, participants discussed what’s driving the language industry in 2017. The meetup was well attended by language service providers, industry consultants, and localization buyers. Continue reading
Carla Berquo, Senior Manager of Marketing Operations at hearing aid manufacturer Unitron, discusses why localizing marketing content is extremely challenging and why in translating technical documentation ambiguity and mistakes just can’t happen. Continue reading
The language industry’s fast growing market and rapid technological progress offer fertile ground for entrepreneurs looking to upend the status quo. It is in app and mobile localization, translation project management, and remote interpreting that this batch of founders see opportunity. Continue reading
We asked our readers and two thirds say their businesses are growing and nearly half expect an outsider to disrupt the language industry. Many respondents consider French, Japanese, and Arabic as hard to source. And many of those polled still have lots of clients who do not ask for translation memory discounts. Continue reading
Localization Managers of payment solutions provider cleverbridge talk about how technology has made it easier for them to work directly with freelancers and where they think language service providers still add value. Continue reading
E-commerce platform GetYourGuide localizes 30,000 tours and activities into 14 languages in real-time. An early adopter of adaptive machine translation, the company works closely with professional translators for much of its content, but prefers machine translation for customer reviews. Continue reading
We asked our readers and half say translation will still be paid for by word in 2022, the second quarter is best for business, an investment into RWS should be a winner for 2017, and trade shows are the best place to find freelancers. Continue reading
We asked our readers and they said cold calling is still the most effective way to generate leads, think machine translation hasn’t really moved the needle yet, and 20% believe human translators will run at 1,300 words or more per hour by 2022. Continue reading
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