Global Brands Trust Smartling to Manage Localization at Scale

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Translation software and services company announces new logo acquisition, increases NPS by 11 points

NEW YORK– September 12, 2019–Smartling, the premier software and translation services company that established the Enterprise Translation Cloud category, today announces new logo bookings and an increased Net Promoter Score (NPS) up 11 points year-to-date. New customer logos include DoorDash, Mars, Peloton,, SmileDirectClub, and Specialized Bicycle. These companies join Smartling’s ever-growing customer roster including Shopify, Slack, Vimeo, and WeWork.

“One of the most important things to get right when entering a new market is content localization, which is a challenge for not only marketing, but product and dev as well,” said Shane Murphy, VP of Marketing at Intercom. “Creating properly localized content, which should reflect more than just the local language, is no easy feat. Every time I provide new content for Smartling to localize, I know I am going to get quality, accurate translations back, helping us reach new audiences and generate revenue.”

Earlier this year at its Global Ready Conference, Smartling debuted new automation capabilities including Draft, Dynamic Workflows and a feature that automatically selects the best machine translation option from leading engines based on the source and target languages. The company continues to innovate so its customers can produce translated content more accurately, more quickly and for less overall spend than traditional translation methods. These software and services enhancements have contributed to the increase in Smartling’s NPS score by 11 points year-to-date.

“Companies seeking growth and global success continue to take great interest in our offering,” said Smartling co-founder and CEO, Jack Welde. “Not only are our new customers points of pride, but such a significant rise in NPS means just as much as it shows our current customers are having the best possible Smartling experience. It tells us that we fulfill our promises to customers when it comes to providing an excellent localization experience with innovative translation technology and translators who our customers know and become an extension of their team. We wouldn’t exist without either.”

Smartling hit other milestones this year, including being named a Top Translation Management Software in G2’s Summer 2019 Grid Report and the #1 market leader in the Common Sense Advisory MarketFlex for Language-Oriented TMS.

“We chose and continue to choose Smartling because of its expertise in both technology and services,” said Gina O’Reilly, COO at Nitro. “As technology connects the world, we know that in order to reach every last customer we must create content in multiple languages. Smartling does this not only in an innovative way but, in a way that is efficient, too. We’re saving money and time with efficiencies created by Smartling; machine learning, natural language generation and humans combine for the pinnacle in end product and efficiency result. I have no doubt we’ll be customers for a long time.”

Later this month, Smartling will release Move the World with Words, a coffee table book showcasing the people behind Smartling’s translation services, detailing the lives of 12 translators that live across the world, from Japan to Spain to New York City. The book launch will culminate in two events: one in London on September 17, and one in New York City on September 25. 

For more information about Smartling, visit


About Smartling

Smartling is a translation management platform and language services provider that enables customers to localize content across devices and platforms. The company is recognized by Common Sense Advisory as the #1 Leader of the 2019 MarketFlex for Language-Oriented TMS, and by G2 Crowd as the Leader of the 2019 G2 Grid for Translation Management. Smartling established Enterprise Translation Cloud, a data-driven approach to localization, which enables its customers to achieve higher quality translation at a lower total cost. Smartling is the platform of choice for hundreds of B2B and B2C brands, including InterContinental Hotels Group, GoPro, Shopify, Slack and SurveyMonkey. Smartling is headquartered in New York, with offices in Dublin and London. For more information, please visit

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