If we’ve learned anything recently, it’s that brands have even more pressure for digital transformation. Certainly the past year has cast a spotlight on the need for a content solution that supports high velocity and digital globalization projects.
Contentstack is a content experience hub that allows for unprecedented agility and collaboration between your technical and business teams. In the hub, you can make better use of content and data to accelerate your digital initiatives, ultimately delivering superior omnichannel experiences to your customers.
To learn more about how to execute a global omnichannel experience, join the upcoming workshop:
How to Create a Global Omnichannel Experience
June 3, 2021 @ 11:30 am EDT
Smartling | Contentstack | Slator
Register Here
It’s likely that your ultimate goal for digital initiatives is to create extraordinary experiences that make your customers return and do more business with you, and this is enabled by better collaboration between your content and your technical teams.
Companies that deliver superior experiences via Contentstack have cleared their digital experience. The backlog hub allows their authors to review content and publish it once for all channels and touchpoints. As a result, this makes evolution and transformation a superpower instead of a pain point.
As companies publish more content faster, the need for agile translation and globalization increases. On average, it takes 52 different languages to reach 99% of internet users. Some companies are working with 100+ editors and translators, all collaborating to manage 12 locales across websites and apps, so having a centralized hub to manage their content and translations is crucial.
At the Global Ready Conference, Smartling and Contentstack announced an integration to enable localization and translation for mutual customers. Together, Smartling and Contentstack accelerates your capability to translate omnichannel experiences in any language.
The integration automatically captures Entries and Releases (content types in Contentstack), eliminating friction in the translation workflow by offering mutual customers automated translation job management and end-to-end efficiency in authoring and publishing omnichannel multilingual content. Content editors can seamlessly initiate translation as part of their workflow and translation managers get unparalleled visibility into the translation pipeline.
Automated translation is increasingly important as we look at larger trends in content and consumer behavior. Having the right tools in place to manage the global end user experience is a requisite. You’re invited to join us at our workshop on June 3 as we explore industry insights, how Contentstack works, and how to realize a fully automated translation workflow.
Join Slator, Smartling, and Contentstack:

How to Create a Global Omnichannel Experience
June 3, 2021 @ 11:30 am EDT
Register Here
Article written by Adrian Cohn & Peter Fogelsanger