4 months ago
February 23, 2021
Reader Polls: Human Translation Speed, Look Who’s Hiring Aggressively, Email Behavior
Let’s start with the good news. There are many open roles and language service providers (LSPs) and localization teams are hiring aggressively, according to the majority (43.2%) of respondents to Slator’s recent poll.
Here’s proof: Barely two months into the new year and, already, Slator has featured a couple of dozen key hires who recently joined their new companies. For instance, Philadelphia-based LSP and translation tech provider, Globo, began with a bang, announcing 10 new hires in January; and, in February, added Tal Roth as Senior Proposal Manager. Then Burbank-based media localization provider, Visual Media Services, welcomed Donna Thomas as SVP of Sales for the Americas.
One LSP that has continued building its team is Argos Multilingual. After filling key posts in 2020 (CEO, CTO, EU Sales Chief, etc.) the company hired Kathleen Bostick as Localization Strategist and Dan Koenig as Content Strategist in January.
Media localizer Plint has been building its leadership team as well, starting with CEO, Thomas Roberts, and Head of Plint Direct, Tobias Mannheimer. London-based LSP, Travod, meanwhile, hired Steve Higgins as Chief Commercial Officer; and Massachusetts-based staffing firm, Anzu Global, added Annette Hemera as Globalization Account Manager, both in January.
According to the rest of respondents to Slator’s January 29, 2021 poll, a significant number of LSPs/loc teams are still hiring, albeit selectively (34.1%), while others are only hiring replacements (9.1%), have freezed hiring (2.3%), or are even downsizing (11.4%).
If the February 2021 Slator LIJI continues to hold after posting a record upswing since Covid-19 hit, we can expect more hiring news in the months to come.
Email Patterns Since Covid
Marketing and Sales teams that have moved nearly all their funnel-building activities online will be glad to know that although email volumes have dipped overall (due to general business slowdown), engagement is up and unsubscribe rates have significantly slowed since Covid, according to an Oracle study from last spring. A more recent study out of the Harvard Business School stated that email volumes have already increased more than 5% versus pre-Covid, over 8% of them sent after business hours.
Pro Guide: Sales and Marketing for Language Service Providers
Someone should do a study though on how all those Zoom intra- and inter-office meetings, on top of scheduling/productivity tools, such as Asana (which we use here at Slator), have affected overall email volumes; because, going by Slator’s February 5, 2021 poll, they no longer seem too unwieldy. (Given the interest in this “huge market” from investors, such as those backing Otherside, email isn’t going anywhere.)
The majority of respondents (41.6%) said they receive 11–49 emails daily, while less than a tenth said they only get 1–10 emails per day. However, about a quarter said they still get 50–99 emails, 16.9% said they get over a hundred, while a tenth said it still feels like millions!
PEMT Trends
Post-edited machine translation (PEMT) became the dominant translation method in 2020, as pointed out by Memsource CEO David Čaněk in a January SlatorPod interview (here’s the video excerpt). A survey of the European language industry from last spring bore this out, showing that the majority of LSPs (78%) said PEMT was their highest priority and “strongest new service.”
Čaněk further said, “The post-editing effort […] in machine translation is getting smaller and smaller every year.” So what would be a reasonable human translation speed assuming MT quality was good?
Slator 2020 Language Industry M&A and Funding Report
Roughly a third of respondents to Slator’s February 12, 2021 poll, said it would range from either 600–800wph or 800–1,000wph.
Less what a fourth estimated a slower PEMT speed of 400–600wph, while the rest gave it a faster 1,000–1,200wph (11.7%) or over 1,200wph (6.4%).
Still on PEMT, back in 2019, Trados creator Jochem Hummel predicted that the work of a professional translator will evolve into that of a subject-matter expert who revises machine translation (MT) output. At the time, Slator readers were fairly divided over whether improving MT quality meant that subject-matter expertise would be more critical compared to, say, source language proficiency.
As a number of translation buyers have shifted to hiring subject-matter experts fluent only in the target language to perform PEMT, we wanted to know if this would become a trend. No, said the majority (45.2%) of respondents to Slator’s February 19, 2021 poll.
A significant portion (33.9%) said it will remain a niche approach. However, a fifth said it will indeed become a trend over the next five years.
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