inWhatLanguage Names New President Peter Smith

inwhat language

Four-time CEO  and industry language services industry’s leader, poised to take language technology and solutions company to new heights.

Salt Lake City, UT – December 18, 2018 –  inWhatLanguage, a Salt Lake City, Utah-based professional language solutions company renowned for its innovative language technology and its unique social impact approach, announced it has named a new President, Peter Smith. As a former CEO and President of SDL Language Services, Smith is poised to take inWhatLanguage to new heights by way of creativity and innovation, two primary traits fortified in previous positions he has held in the language service and technology industries.

Cody Broderick, Founder, and CEO of inWhatLanguage, had this to say about the hiring of Smith, “Everyone at inWhatLanguage is thrilled to have Peter join the team. He brings an invaluable amount of experience, leadership, and wisdom. Peter’s deep understanding of our industry along with his proven track record of success are powerful combinations to help guide inWhatLangauge to new heights. People make all the difference at an organization and we’re all eager to work side-by-side with Peter to help make our vision a reality.”

The concept of inWhatLanguage was born to unify people and communities through innovative translation solutions. The company’s core values revolve around four basic principles: Humility, to lead and act with respect for others in mind while focusing on the common good; Achievement, in which the company’s staff measures its accomplishments to drive both collective and individual results; Community, in which the company’s representatives bring people together utilizing languages to encourage cultural acceptance and better understanding; and Authenticity, with all company employees being transparent, open and truthful in all their interactions.

What’s more, inWhatLanguage specializes in large-scale localization and translation solutions backed by translation management tools and technology to assist companies with faster localization and translation (along with improved on-time delivery and quality). inWhatLanguage enables organizations to create, control and manage all enterprise-wide content via a cloud-based proprietary platform known as UNIFY.

inWhatLanguage is headquartered at 3007 S. West Temple, Suite L in Salt Lake City, UT and can be reached by calling (800) 580-3718. For more information visit or email