4 years ago
August 15, 2017
Kreg Tool Selects Lionbridge as Translation Provider to Accelerate European Expansion
Lionbridge Technologies, Inc., the world’s most trusted translation and digital communications company, today announced that Kreg® Tool, a leading manufacturer of tools and accessories for do-it-yourself and woodworking enthusiasts, has selected Lionbridge as its translation provider as the Company expands into select European markets. Lionbridge created four localized websites to provide Kreg customers in France, Germany, Spain and the UK with detailed product information and resources in their native language, giving customers the confidence to select and create woodworking projects.
As Kreg grew its presence internationally, the company recognized it needed a strong partner to effectively reach global audiences with content that resonates with its diverse customer base. A core component of the company’s expansion strategy was translating its English-only website into additional languages so customers could access product guides as well as project ideas and plans in their preferred language. Lionbridge completed the translation project in a matter of weeks, exceeding Kreg’s expectations for speed and quality.
Additionally, Lionbridge translated Kreg product manuals and labels into 12 European languages to meet compliance with European regulations and improve customer safety. It’s important to provide precise direction in multiple languages to ensure safety and desired results for the user.
“Kreg educates and inspires millions of consumers to create woodworking projects that provide a sense of accomplishment. We can’t be successful in delivering on our mission if we only offer information and resources in English,” said Rick Bentrott, International Sales Manager at Kreg Tool. “By tapping into the translation and localization expertise of Lionbridge we are now able to offer more of our customers the resources they need to build projects that exceed expectations, whether they’re a beginner or a seasoned veteran.”
This project expands on an eight-year relationship between the two companies, where Lionbridge translates Kreg marketing materials into Spanish and French for Lowe’s Home Improvement stores in North America.
“Over the past 28 years, Kreg Tool has grown to become one of the most respected brands in DIY woodworking products with customers around the world,” said Rich Tobin, COO of Global Translation, Marketing and Engineering Services. “We look forward to continuing to work with Kreg as they build their business in global markets and extend their positive track record of customer engagement and loyalty.”
Lionbridge enables more than 800 world-leading brands to increase international market share, speed adoption of products and effectively engage their customers in local markets worldwide. Using our innovative cloud technology platforms and our global crowd of more than 100,000 professional cloud workers, we provide detail-critical business processes, including translation, online marketing, global content management and application testing solutions that ensure global brand consistency, local relevancy and technical usability across all touch points of the customer lifecycle. Based in Waltham, Mass., Lionbridge maintains solution centers in 27 countries. To learn more, visit www.lionbridge.com.
Kreg® creates solutions that give woodworkers and do-it-yourselfers the confidence to create their own projects. In addition to their well-known Kreg Jig® pocket-hole jigs, Kreg also offers solutions for measuring and marking, cutting, joining, clamping, routing, hardware installation, and creating a workspace. In addition, Kreg offers educational resources through newsletters, social media, the Kreg Owners’ Community and BuildSomething.com, a community for passionate project builders. Kreg products are available throughout North America and in select international locations through local dealers, home centers and online retailers. To learn more, visit www.kregtool.com.