Integrated Language, Content and Engineering Solutions Enable Global Brands to Reach and Engage Growing Market of India-based Consumers
WALTHAM, Mass. – January 25, 2017 – Lionbridge Technologies, Inc., today announced it has expanded its Indic language capabilities and local operations with the addition of approximately 500 in-country localization experts, creating the largest localization company in India. The expanded India-based team is now comprised of more than 1,700 members across four locations and is focused on accelerating clients’ ability to reach the growing number of web and mobile-enabled consumers in the Indian market.
India continues to attract attention from companies aiming to expand their global reach and customer base. The country’s current 452 million internet users is expected to grow 41 percent to 636 million by 2021. The use of local languages continues to outpace English. It is estimated that greater than 80 percent of residents are non-English speakers with a preference for more than 1,000 Indic languages nationwide.
“The diverse cultural and linguistic makeup of India’s residents creates challenges for brands and marketers as they adapt products and content for this market,” said Rory Cowan, Chairman and CEO of Lionbridge. “For over a decade, we’ve enabled global brands to address the cultural nuances of each unique language. As global companies increasingly focus on the next generation of buyers in India to fuel their growth, we are proud to provide the in-country support that’s needed to increase customer engagement in this market.”
Building upon its 13-year history in India, Lionbridge has emerged as the premiere local provider of translation and localization services, and has managed more than 20,000 localization projects across a broad array of Indic languages. Drawing from the diverse local market, Lionbridge’s resources provide a full portfolio of services including translation and localization, user experience testing, technical writing, application development, content creation, video production, creative writing, project management, software engineering and data analysis.
Lionbridge enables more than 800 world-leading brands to increase international market share, speed adoption of products and effectively engage their customers in local markets worldwide. Using our innovative cloud technology platforms and our global crowd of more than 100,000 professional cloud workers, we provide detail-critical business processes, including translation, online marketing, global content management and application testing solutions that ensure global brand consistency, local relevancy and technical usability across all touch points of the customer lifecycle. Based in Waltham, Mass., Lionbridge maintains solution centers in 27 countries. To learn more, visit www.lionbridge.com.