Localizing at Scale for International Growth – Speakers
This forum will explore the importance of workflow, automation and technology when localizing large volumes of time-sensitive content across many languages and markets, fast; and why working with local market teams is key to success when working at scale.
John Yunker, President of Byte Level Research, will share proprietary research from The 2021 Web Globalization Report Card benchmarking the 150 top websites. He will reveal the secrets of the most successful websites when going global including planning for growth, prioritizing performance and the role of machine translation.
Matt Madderra, Director of Web Solutions at Mouser Electronics will share Mouser’s journey to becoming a majority international business, localizing millions of products every year for more than 20 markets, to revenues in excess of $2bn.
David Meikle, CTO at Lingo24 will discuss how localization at scale is as much a technology challenge as a linguistic one, and how the latest AI technologies are now enterprise class.
John Yunker is a world-renowned web globalization expert, co-founder of Byte Level Research and author of the Web Globalization Report Card. Published annually since 2003, the Report Card is relied on by the world’s leading brands for benchmarking and globalization planning. Clients over the years have included Cisco Systems, FedEx, Google, Philips and many others.
He authored the first book devoted to website globalization, Beyond Borders: Web Globalization Strategies as well as the most recent book Think Outside the Country (also available in Japanese).
Director of Web Solutions
Matthew N. “Matt” Madderra is an information technology professional originally from New Orleans. A 2007 graduate of Texas Christian University with a Bachelor of Science Degree in Computer Information Technology, Matt has built a career with over 10 years of providing strategic direction to global ecommerce experiences, technology advancements, software development, and computing platforms.
Currently, Matt is Director of Web Solutions at Mouser Electronics; a Berkshire Hathaway company specializing in the global distribution of semiconductors and electronic components. During his tenure at Mouser, Matt has also held various management roles within the software development business analysis and web experience organizations. Prior to Mouser, Matt worked in within Information Technology departments at Pier 1 Imports and Zale Corporation.
David is the CTO of Lingo24, where he helps some of the worlds best brands achieve a global impact with company’s AI-enabled translation services. He loves using technology to solve business problems.
Co-Founder & Commercial Director
Andrew Smart is the Commercial Director at Slator responsible for product development and pricing, online ad and research sales, and event sponsorships.
Prior to co-founding Slator, Andrew has worked in the media, internet and finance industries including managing media businesses for Thomson Reuters, Fairfax Media and The Economist Group. He has an MBA in Finance and Investments from The George Washington University in Washington DC and has been based in Asia for over 25 years.
Who should attend?
Individuals in a strategic or operational role within B2B and B2C ecommerce, global marketing and localization and who focus on scaling their global content to deliver quality quickly across many languages will want to attend this forum.
At Lingo24 we blend the creativity and expertise of our specialist translators, consultants and technical teams with our customisable AI-powered platform to shape the right localization solutions for clients including: Adidas, Virgin, Global Eagle, WPP, Patagonia, Eventbrite and Schneider Electric.