Localizing at Scale for International Growth
Delivering a strong customer experience can be challenging when you have to consistently localize large volumes of time-sensitive content across many languages and markets, fast.
In this forum you will hear from John Yunker, author of The 2021 Web Globalization Report Card about how top global websites are working in 60+ languages, and from Matt Madderra at Mouser Electronics about their experience of localizing millions of products into 20+ global markets every year.
We will explore the importance of workflow, automation and technology but also why working with local market teams is key to success when working at scale.
In this forum you will
- Learn how to design for scale within a framework that still offers some flexibility for local marketing teams.
- Hear more about the opportunities for automation, AI and machine learning.
- Learn more about best practices for scaling the cultural effectiveness and international reach of your global content.
Who should attend?
Individuals in a strategic or operational role within B2B and B2C ecommerce, global marketing and localization with a focus on scaling their global content to deliver quality across many languages, fast.
Date – Wednesday, April 28th
Time: 11:00am EST (16.00 BST / 17.00 CEST) and will run for 50 minutes.
There will be a mix of presentation and panel discussions with at least 20 minutes for expert Q&A and off-the-record discussion.
Register here to attend for free.
Localizing At Scale April 28 | Free Register Now
John Yunker, President of Byte Level Research, will share proprietary research from The 2021 Web Globalization Report Card benchmarking the 150 top websites. He will reveal the secrets of the most successful websites when going global including planning for growth, prioritizing performance and the role of machine translation.
Matt Madderra, Director of Web Solutions at Mouser Electronics will share Mouser’s journey to becoming a majority international business, localizing millions of products every year for more than 20 markets, to revenues in excess of $2bn.
David Meikle, CTO at Lingo24 will discuss how localization at scale is as much a technology challenge as a linguistic one, and how the latest AI technologies are now enterprise class.
At Lingo24 we blend the creativity and expertise of our specialist translators, consultants and technical teams with our customisable AI-powered platform to shape the right localization solutions for clients including: Adidas, Virgin, Global Eagle, WPP, Patagonia, Eventbrite and Schneider Electric.