Building on a year of buoyant growth with its agency network partners, which saw the multilingual digital marketing agency at the pivot of global expansion opportunities, Locaria has taken steps to escalate its offering in global content production.
The Stagwell group, which Locaria has been part of since 2018, merged with MDC Partners earlier in the year, creating a new network of over 70 agencies worldwide and managing more than $5bn in media spend for its brand clients. The group’s ascent to being a prominent challenger to WPP, Omnicom Group, Interpublic Group of Companies, Dentsu, and Publicis Groupe, immediately extends demand for Locaria’s portfolio of multilingual content services.
Lindsay Hong, COO of Locaria, recently published Performance Production – scaling global content, a manifesto for the brands and agencies wishing to respond to the increasing demands of global content production.
“Locaria’s history and deep expertise in scaling international performance media content bring a new perspective to the wider marketing content production space. Global content fragmentation is a key challenge for brands, which Locaria addresses with innovative workflows, services and multi-skilled talent pools. Our international-first infrastructure is built on localisation tech, embedded with marketing data, allowing us to own outcomes, not just process, across all platforms and media.” comments Lindsay Hong.
Locaria’s commitment to providing a truly global solution has seen the agency increase its presence in new regions including Russia, Asia and South America, in addition to a growing cohort in London, Mexico City, Warsaw and Barcelona. Beyond the agencies within the group, Locaria also continues to seek opportunities for external growth and strategic alliances.
Locaria is a pioneering global multilingual content production agency that specialises in supporting in- house marketing and e-commerce teams, media agencies and creative production houses. We build linguistic solutions to scale content and campaigns internationally, while carefully balancing efficiency, effectiveness, creativity and quality.
We have established a unique approach to developing multilingual communications which involves leveraging digital campaign data and feedback from marketing performance, into the content creation process. We activate across all stages of the customer journey; from touchpoints for awareness, consideration and brand building, to assets designed to drive interaction and engagement, through to acquisition, optimisation and conversion.
Our aim is to maximise the effectiveness of global content seamlessly across territory, platform and media for brands with international ambition.