Keywords Pushes Into Asia; Buys Companies in Beijing and Manila

While Honyaku Center closed its presence in China, Keywords is going all in. Within a span of 10 days, Keywords Studios plc announced it was buying Mindwalk Studios in Beijing and Ankama Asia in Manila.

The Dublin-based video game globalization company said, on April 1, 2016, that it had “entered into an agreement to acquire the business and assets” of Mindwalk for a total consideration of USD 5.5m, a deal Keywords expects will be “earnings enhancing during 2016.”

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Mindwalk is a Beijing-based digital art and animation studio that provides outsourced art services to the global video game industry.

According to a Keywords statement, for the year ended December 31, 2015, Mindwalk posted revenues of USD 4.2m (2014: USD 2.7m) and underlying EBT of USD 0.8m (2014: USD 0.4m), which translates into an multiple paid of slightly less than 7x earnings.

Keywords, which is listed on the London Stock Exchange, had announced a USD 15.7m capital increase late last year. The addition of Mindwalk is, according to the statement, “in line with Keywords’ strategy of growing both organically and by acquisition.”

Keywords’ will pay for the USD 5.5m acquisition from existing funds; USD 3.9m will be paid in cash, USD 0.5m in a three-year earn-out, and the rest in 513,189 Keyword shares in two years after the close of the deal―which Keywords expects no later than June 30, 2016.

Mindwalk’s founding team, including President Michael Gagnon and CEO Ashley Liu, will still run the business.

Ankama Asia

On March 22, 2016, Keywords said it was buying Manila-based Ankama Asia, which supports the operations of games such as Dofus, Wakfu and Tactile Wars.

The deal, Keywords said in a press statement, is “an outsourcing arrangement with Ankama whereby the Live Operations team in the Philippines is transferred to Keywords.”

“Along with the benefit of a four-year agreement for the continued provision of those services to Ankama, Keywords plans to significantly increase the scale of the Manila Studio,” the statement added.

The Manila Studio presently has 23 people on staff, who provide promotions management, fraud management, customer support, quality assurance, and bot hunting.

Slator reached out to Keywords for a comment on the acquisition, but received no response as of press time.

Image: Shutterstock

Marion Marking

Communications specialist, veteran journalist, and online editor at Slator who dreams of driving a Veyron on the Autobahn