Measuring Success in Digital Marketing – Agenda
Understand the accurate measurement of the key and critical metrics of Digital Marketing, and learn how to perform successfully across different channels.
Wed | June 23
12:05 PM - 12:35 PM CEST (9:05 AM PST / 5:05 PM UK)
Defining and Measuring Success in Digital Marketing
Defining success in business.
Selecting appropriate Digital Marketing metrics for your definition of success.
Measuring custom metrics of success on your Website.
- Utilizing those metrics to benchmark performance of Digital Marketing channels.