Nearly 100 language industry leaders gathered in central Amsterdam on November 28, 2019, at the Andaz Hotel for a day packed with industry insights. The full agenda featured a market and tech overview, how to launch a product into a new market, globalization and localization strategies, the current state of the art in natural language processing, and more.
Intuit VP Jimena Almendares shared how they launched Quickbooks in Mexico in a record three months; showing that language and code localization is but a small part of a much bigger process that includes legal, regulatory, HR, etc.
PayPal’s Michal Antzak reminded vendors that buyers need LSPs to be less sales-oriented and become more of problem solvers — a sentiment echoed by the localization heads of Nike, Bose, Kayak and easyling in the panel discussion.
Stay tuned for extensive follow-up coverage here in the coming days.
Next up: SlatorCon London! On May 5–6, 2020, Slator will host a two-day conference in London. Day 1 will be dedicated to Media and Game Localization, Day 2 will feature the signature SlatorCon half-day format.
Jimena Almendares, Intuit Esther Bond, Slator Andrew Smart and Patrick Prokesch Panel incl. Easyling, Bose, Slator, Nike, Kayak Networking Yaron Kaufman, One Hour Translation Andrea Guisado Muñoz, Kayak Full House Patrick Prokesch, i5Invest Balázs Benedek, easyling Networking Reception Hartmut von Berg, LogMeIn Hotel Florian Faes, Slator Michal Antczak, PayPal Andrew Smart, Slator Jimena Almendares, Intuit Andrew Bredenkamp, Acrolinx Hotel Entrance Hartmut von Berg, LogMeIn Andrew Bredenkamp, Acrolinx
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