3 years ago
October 27, 2017
Lionbridge Showcases Innovation and Thought Leadership at TAUS Annual Conference
Offers insight on business translation, artificial intelligence, social listening, measurement and more; hosts contest celebrating innovation in the language industry
WALTHAM, Mass. – October 27, 2017 – Lionbridge Technologies, Inc., the world’s most trusted global digital communications company, today announced several of its company innovators will lead discussions and thought leadership sessions at the TAUS Annual Conference in San Jose, California. The TAUS Annual Conference unites industry insiders and newcomers to discuss the translation market, as well as strategies and opportunities for collaboration with a focus on what’s new and next for the people, technology and customers within the industry.
Lionbridge’s participation includes a variety of presentations and panels:
- The CEO Conversation: On Tuesday, October 31 at 9:10 a.m. PT, Rory Cowan, Chairman of the Board for Lionbridge, will join fellow leaders in translation for the keynote panel discussing how they have reinvented the business of translation. The session will focus on how buyer-vendor relationships are changing, new value-adds, quality and success measurement, and how the industry can work toward making translation ubiquitous for the greater good of the public.
- The Dashboard Conversation: On Monday, October 30 at 11:00 a.m. PT, Marcus Casal, VP of Product Management and Localization Technology Strategy for Lionbridge, will join speakers from a variety of industry peers for a discussion on the importance of measurement in translation programs. The session will call for the industry to work together towards harmonization and standardization of measurement data points, tools and processes.
- Game-Changer Innovation Contest: Siobhan Hanna, General Manager for Lionbridge will host the TAUS Game-Changer Innovation Contest, which includes 20 companies that will present their unique and innovative technologies and ideas and compete for a chance to win in two award categories: an ‘Insider-Innovator’ and an ‘Invader-Innovator.’
- Connecting with Your Consumer: How AI and Social Listening Build a Better Brand: On Tuesday, October 31 at 11:00 a.m. PT, Ted Treanor, Global Program Director for Lionbridge, will lead a session as part of the Game Changer Innovation Contest on how social media conversations have become storytelling metrics for brand success. The rapid, six-minute presentation will highlight how language and machine intelligence will enhance social media channels by increasing user engagement and brand loyalty.
“The TAUS Annual Conference provides an opportunity for organizations and players of all sizes and maturity to get a pulse on the translation industry, while also fueling innovation, gaining knowledge and fostering community,” said Hanna. “The conference events, such as the TAUS Game-Changer Innovation Contest, continue to spark creativity and forward-thinking within our industry—we’re always invigorated by the ideas put forth by all participants.”
The Lionbridge team continues to support TAUS programs globally with executives, including Henri Broekmate, SVP & GM of Lionbridge Asia, serving as a member of the TAUS Annual Conference Program Committee.
Lionbridge enables more than 800 world-leading brands to increase international market share, speed adoption of products and effectively engage their customers in local markets worldwide. Using our innovative cloud technology platforms and our global crowd of more than 100,000 professional cloud workers, we provide detail-critical business processes, including translation, online marketing, global content management and application testing solutions that ensure global brand consistency, local relevancy and technical usability across all touch points of the customer lifecycle. Based in Waltham, Mass., Lionbridge maintains solution centers in 27 countries. To learn more, visit www.lionbridge.com.