5 months ago
December 2, 2020
Mission Translate Announces Leadership Expansion
Two new Board Members Join to Help Drive Global Growth
(Birmingham, UK) Global translation service provider, Mission Translate, today announces the appointment of two new Board members, industry experts Alex Batchelor and Danny Russell, to advise and assist in the company’s global growth and expansion strategy.
Batchelor is the Chair at Watch Me Think, the global consumer empathy agency, and an advisor to several private equity/venture capital funds. He has worked in senior international marketing and commercial roles on the client-side for TomTom, Royal Mail, Orange and Unilever, as well as on the agency-side with BrainJuicer (now System1), Interbrand and Saatchi & Saatchi. He served as a former Chair of the Marketing Society as well as a fellow of the Marketing Academy, as well as an active member of marketing and market research societies in the UK, Australia, South Africa and the US.
Russell currently runs his strategic consultancy working with clients, to realize more ‘commerciality’ from their insights, and with agencies to refine their propositions to boost growth. He also serves as a Non-Executive Director at Omnicom’s ad and brand research firm, Hall & Partners; and human insight agency, Further. During his 27-year client-side career, Russell held senior insight & data roles at Boots, Kraft, British Airways, Sky, Flutter and O2. As well as being a previous Chair of the MRS (and now a Fellow), he is a past Chair of AURA.
Mission Translate has benefited from significant adoption of its unique ISO-certified suite of services, particularly in the market research industry. Clients leverage their proprietary translation “memory software”, audio and video translation, content analysis, participant recruitment and social listening, to ensure that their global communications are relevant and appropriate at the local level. The benefit derived from the efficiency and value delivered from this ‘one-stop-shop’ capability, allows clients to manage their language and research requirements highly effectively, through one point of contact.
The company welcomes the strategic expertise that their two new advisors bring, as they anticipate expanding product capabilities and client services in the US and APAC markets.
Hayder Al-Ani, the CEO and Founder, commented, “We are uniquely positioned to provide essential services to clients for whom effectiveness of communications amid the uncertainty of a global pandemic, is now an imperative. Our growth as translation specialists over the last 18 months and our ambitious goals to continue that trajectory, mean that to succeed strategically, we need the best advice from the most knowledgeable partners in the industry. Recognising the depth of experience and expertise Alex and Danny bring in the research and marketing sectors, as well as their experience managing global enterprises, we knew that they would be perfectly positioned to help spearhead our global growth plans. Appointing them to the board is an exciting next step in Mission Translate’s progression.”