Slator 2019 Game Localization Report

Slator 2019 Game Localization Report

The global games industry has been undergoing a lasting boom that has made game localization a high-growth vertical for language services and technology in recent years. Gaming was a USD 138bn market in 2018 and this report will provide an estimate of the total game localization market size.

This 22-page report contains figures, insights, and case studies from both buy-side and sell-side of the game localization sector. It provides a general breakdown of both buyer and provider perspectives and processes, along with an overview of the trends in the global games market and what these mean for game localization.

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The buyer side is highly concentrated at the top in terms of revenue and quite granular at the long tail. The sell-side is dominated by a few key leading providers with the top player far ahead of the next few companies on the list. Everywhere in the ecosystem, buyers look for providers and even freelancers who can offer value through specialist expertise, experience, or technology.

Meanwhile, the global games market is currently being molded by a few significant industry trends. But by and large, game localization continues to only be affected by a single overarching factor.

The report can be used to gain a deeper understanding of what drives game localization as the larger global gaming industry evolves and creates more market opportunities.

Slator Research is available in pay as you go or to as part of our Growth, Pro, and Enterprise subscription.

Table of Contents

Executive Summary4
Key Statistics5
  • Introduction
5
  • Market Size
5
  • Major Providers
6
  • Major Buyers
6
Industry Overview7
  • Gaming in Japan
8
  • Gaming in China
8
The Role of Language Services in the Industry9
  • Market Sizing
10
  • Industry Service Model
11
    • Content
11
      • In-game Assets
12
      • Localization Testing
12
      • Marketing Assets
12
      • Continuous Localization
12
    • Technology and Automation Suitability
12
    • Language Production / Linguists
13
Competitive Landscape14
  • Introduction
14
  • Main Providers
15
  • Main Buyer Case Studies
16
Sales, Business Development, Marketing20
  • Slator In-person Lead Generation
22
  • Slator Advisory
22
Appendixes22
Contact24

How To Use This Report

Slator’s easy-to-digest research offers the very latest industry and data analysis, providing language service providers, end-clients, and investors the confidence to make informed and time critical decisions. It is a cost-effective, credible resource for busy professionals.