Learn how to plan and execute digital marketing across all channels including search engines, social media, email and websites to engage with current and prospective customers and grow sales.
You will learn the components, categories, and goals of tailored digital marketing. An actionable blueprint for creating your own successful digital marketing strategy will be provided, along with interesting insights into the application of these strategies to real life businesses.
Thur | July 16
16:05 PM - 16:25 PM CEST (10:05 EST)
Business as Usual
Simon Golding
Senior Digital Marketing Consultant, SocialSEO
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A crash course in the components of digital marketing
The major three pillars of digital – SEO, SEM & Social
Powerful peripherals – Email, Video, Influencer Marketing
16:45 PM - 16:50 PM CEST (10:50 AM EST)
Short Break
16:25 PM - 16:50 PM CEST (10:25 AM EST)
Intersecting Opportunities & Challenges
Simon Golding
Senior Digital Marketing Consultant, SocialSEO
Digital transformation, globalization, and the inevitable intersection of our communities
The native case, the global case, and the intersection of digital marketing & localization
Regional idiosyncrasies in language, and in search habits/engines
Navigating the Digital Marketing Landscape
A blueprint for success online: Develop your entity footprint, develop your entity-based strategy, revise endlessly
Observations & expected trends
Parting thoughts, Questions & Answers – On the spot & by email
16:50 PM - 17:10 PM CEST (10:50 AM EST)
Q&A
Andrew Smart
Co-Founder, Slator
Simon Golding
Senior Digital Marketing Consultant, SocialSEO
Register for Slator Digital Marketing for FREE and empower yourself with a deeper understanding of digital marketing. Contact Andrew Smart or Deppy Nikolaidou if you have any questions.
Sponsors | SlatorCon
Panel Partner
Website translation solutions for LSPs from easyling support you from acquiring to delivering your projects. CMS-independent, turnkey solutions, providing wordcount, content extraction, white-labeled Translation Proxy and Javascript-based translation.
Networking Partner
Big Language Solutions (backed by MSouth) is assembling a portfolio of high-performing and complementary language service providers, adding value and leveraging synergies for the collective benefit of its companies and customers.
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