As the Senior Director of Globalization at GoPro, Sonia is responsible for International Strategy, Market Entry Criteria and Global Growth. Her department focuses on key business functions including Marketing, Firmware, Software and Media localization. As an experienced professional in the industry, Sonia has spent most of her career in leadership positions at start-ups and well-established companies including Siebel (Oracle), Adobe and Zynga.

Sonia has lead all aspects of the localization cycle including marketing transcreation, internationalization and localization engineering, testing, program management and vendor management with distributed teams in the US, Europe and Asia. She is fluent in Portuguese, English, Spanish and French and holds a BA in Translation and Interpretation and an MA in International Relations.it

Mark Howorth joined SDI Media as CEO in 2016, bringing almost three decades of experience to the team. He held prior industry roles as the COO of Panavision (cameras & lenses for cinema), CEO of National Mobile Television (television production trucks/OB vans) and was a Partner with Bain & Company’s Media/Technology practice (management consulting).

He has a track record of helping investor-backed companies achieve their full potential through strategic focus and operational improvement. He serves as on the Board of Camp Gilboa in Southern California. He has a Bachelor’s degree from UC Berkeley and an MBA from the Harvard Business School