On July 14, 2016, Slator hosted an exclusive roundtable for marketing executives at The Fullerton Hotel in Singapore. Dubbed “Unlocking Digital Marketing Across Asia-Pacific: A Practitioner’s Perspective,” the by-invite-only luncheon sponsored by Lionbridge was attended by a select group of senior marketing decision-makers.
Participants were treated to a presentation by Oz Aksugur, adMingle Founder and CEO, with discussions jointly facilitated by Slator co-Founder Andrew Smart.
Oz is a marketeer who has spent some 20 years setting up, growing, and leading profitable integrated media businesses for top agencies. Prior to launching marketing and advertising firm adMingle, he spent 12 years at Blue Singapore, the last six and a half years as its Worldwide COO.
Over a sit-down lunch—beginning with a smoked chicken timbale in avocado puree, ascending to a pan-seared barramundi fillet in white wine beurre blanc with croquettes and wild mushroom ragout, and ending with a Japanese-inspired fruity compote—Oz shared his insights into what made a successful digital marketeer in the context of Singapore and the region, and how it applies on the global level.
The presentation revolved around five key elements that any marketeer must factor into a marketing plan: structural, verbal, visual, social, and cultural considerations.
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