State of the Language Services Industry in Germany 2020 Report

German Language Industry Networking Event

The State of the Language Services Industry in Germany 2020 will be unveiled at the networking event hosted by Qualitätssprachendienste Deutschlands association. The report summarizes information on the German language services providers, media localization companies, and technology providers.


The presentation will be held on September 17, from 15.00 Berlin time to 17.30 Berlin time.

Registration page

Executive Summary

M&A potential. Germany is a prime market for consolidation. It provides the largest opportunity in Europe for translation and localization services and 1600+ LSPs that are registered in Germany generate more than 1.25 billion euros in business every year.

Unlike smaller markets like UK, France, and the Nordics, and despite this huge opportunity, the German landscape has not yet produced consolidated groups in the 100+ million euro range that could compete with Top-20 global players for mega-contracts. Germany remains fragmented and most of the market leaders are medium-sized agencies with 6 to 30 million euro in revenue.

Covid impact. The report found that COVID19 lockdowns have led to a downturn in most of the companies surveyed, however, in more established medium-sized companies the impact does not exceed -10% this year. Some of the life sciences and medical device localization specialists have experienced growth despite the extraordinary circumstances this year.

Pricing. Despite a significant price pressure in the sector, the average levels of translation pricing in Germany remain advantageous compared to the UK, Ireland, and France. Data from the survey shows that the majority of the volume is sourced by the German buyers at  Euro 0.17-0.20 per word. Companies that provide machine-translation post-editing services are acting as disruptors with pricing in the range of Euro 0.08 – 0.12 per word, but their combined volume is tiny compared to the business generated by the portfolios of traditional players. 

Register for the networking event to find out more about the German market.


–       Admission is free for representatives of German companies that took the QSD survey (1 person free per company)

–       45 euros per ticket standard admission


The German Language Industry Networking Event is sponsored by:

●     XTRF – Translation company management system

●     MemoQ – CAT tool for the translation and localization industry

●     Protemos – management system for translation agencies and freelancers

●     Logrus Global Localization Cloud – All-in-one toolset for the language industry

●     LBS – a CRM + ERP solution for translation companies

About QSD

Qualitätssprachendienste Deutschlands (QSD) association is a respected and recognized body that represents German language services providers for more than 20 years. It is unique in the German-speaking world.

All QSD members have certified quality assurance systems according to DIN EN ISO 9001 or ISO 17100, or proven quality assurance in line with the QSD quality guidelines. Before being admitted to the association, they completed an audit. That makes the association, founded in 1998 a pioneer in the industry with regard to quality assurance.

QSD is an active member of EUATC (European Union of Associations of Translation Companies). EUATC is committed to assuring the quality of language services at the European level. QSD is also associated with the BDÜ, Bundesverband der Dolmetscher und Übersetzer e.V., in the form of an extraordinary membership.