Apple Archives

Demand Drivers • By Anna Wyndham On 20 Sep 2022

New Localization Opportunities As Spain’s Audiovisual Hub Plan Gains Momentum

Increased foreign investment, revamped visa laws, and new audiovisual production and training facilities make Spain fertile ground for media localization providers.

Investment & Funding • By Esther Bond On 10 Jan 2022

Language Service Provider STAR7 Raises EUR 15m in Milan IPO

Italy-based language service provider STAR7, part of STAR Group, raises EUR 15m in December 2021 IPO in Milan.

Features • By Seyma Albarino On 29 Dec 2021

The 10 Most Popular Language Industry Stories of 2021

After an extraordinary year, our look back on 2021 — from Big Tech to big buys, machine translation to translators’ job prospects — shows the language industry is thriving.

Mergers & Acquisitions • By Esther Bond On 24 Nov 2021

STAR7 Acquires Ireland-Based LocalEyes, Localization Provider to Apple

Italy-based STAR7, part of the STAR Group, acquired Ireland-based LSP LocalEyes, a localization provider to Apple for more than two decades.

Industry News • By Seyma Albarino On 24 Nov 2021

Linguists Wanted! 10 Language Jobs Big Tech Is Hiring For Right Now

Curating datasets, reviewing user-generated content, and liaising with locals — all in a day’s work for a linguist hired by big tech. (No computer science degree or published research required.)

Machine Translation • By Seyma Albarino On 5 Nov 2021

Gamers Debate: Does Machine Translation Make Game Localization Worse?

Studios release machine translated games and players run QA. Fan translations predate MT, but new tools may help gamers contribute to more seamless localizations.

Podcasts & Videos • By Slator On 22 Oct 2021

Judging Google Translate, TransPerfect’s Road to the Billion, Spain as Media Loc Hub

TransPerfect closes in on billion-dollar target, Spain becoming an audiovisual hub, US court’s take on Google Translate, and key takeaways from new Localization Buyer Pro Guide.

Demand Drivers • By Seyma Albarino On 20 Oct 2021

Spain Recasts Itself as Audiovisual Hub, Creating Opportunities for Media Localizers

Netflix’s first European production hub opens in Madrid; Apple expands its AI/ML work in Barcelona; Spanish PM pledges more than EUR 1.6bn for the country’s audiovisual sector.

Transcription & Captioning • By Seyma Albarino On 11 Aug 2021

Google’s Latest Phone, Pixel 6, to Feature Live Translated Captions for Audio and Video

Google uses own system on a chip, Tensor, to power Google Live Caption and Interpreter Mode features for its latest smartphone, Pixel 6, slated for fall release 2021.

Features, SlatorCon • By Anna Wyndham On 31 May 2021

Streaming Boom Changes Buyer Perception of Subtitling, Dubbing

David Lee, CEO of media localization provider Iyuno-SDI, on expanding scale, scope, and capacity to thrive in the new era of global content distribution.

Industry News • By Seyma Albarino On 30 Apr 2021

Machine Translation Left Unaddressed by EU in Proposed AI Legislation

How risky are machine translation and other natural language processing applications? “First AI legislation on the planet” aims to mitigate risk. Violators may face significant fines for breach.

Industry News • By Marion Marking On 21 Apr 2021

Reader Polls: Non-English Netflix, Open to Work, AI Voices at a Screen Near You

Here’s your take on Netflix’s non-English content, Apple hiring people for their voices in many languages, changing jobs in 2021, and machine-generated voices going mainstream.

Demand Drivers • By Seyma Albarino On 12 Apr 2021

Apple’s Job Openings for ‘Creative Producers’ May Hint at Plans for Machine Dubbing

Voice producers fluent in a range of languages will work with synthetic speech to improve Siri — but Apple could be setting the stage for broader use cases, such as dubbing.

Machine Translation • By Seyma Albarino On 3 Mar 2021

Apple Translate App Struggles to Wow Users

Why are users disappointed with the Apple Translate app? For one thing, it’s still only available for iPhone users — while Google Translate is available for both iPhone and iPad.

Machine Translation • By Seyma Albarino On 16 Oct 2020

US, China, Big Tech, and What’s New in Machine Translation Research

US and Chinese tech giants continue to churn out research on speech-to-text translation, machine translation for rare languages, and more. Time to check in.

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