KPMG Report Examines India’s Online Language and Content Preferences
Failing to distinguish the language preferences of India’s 637 million Internet users would mean missing the opportunity to offer a tailored experience, KPMG report says.
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Failing to distinguish the language preferences of India’s 637 million Internet users would mean missing the opportunity to offer a tailored experience, KPMG report says.
Language plays a ubiquitous role across India’s top ten digital trends, according to consulting firm KPMG. The rising numbers of Indian language internet users expect more and more vernacular content.
Bengali, Tamil, Punjabi and Telugu are now on the radar of the US Census. Tracking the number of speakers in these four lndic languages, through the American Community Survey, can help businesses and governments better understand the language needs of citizens.
The world’s second most populous country has 22 official languages and speaks in 1,600 dialects. As the mobile revolution puts a smartphone into the hands of hundreds of millions of more Indians, the demand for language services is set to boom.
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