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Tag: buyer feature

This Is How Verizon Media Runs a Centralized Localization Team

9 months ago

June 4, 2020

This Is How Verizon Media Runs a Centralized Localization Team

9 months ago
Features ·

by Marion Marking

On June 4, 2020

Interview with the media powerhouse behind such brands as Yahoo, HuffPost, and TechCrunch on their near zero-touch localization approach; and how they translate half a million words monthly. Continue reading

Presbyterian Church (USA): From One Heroic Translator to Full Localization

10 months ago

May 14, 2020

Presbyterian Church (USA): From One Heroic Translator to Full Localization

10 months ago
Features ·

by Marion Marking

On May 14, 2020

Localization manager discusses how they are scaling localization to manage growing translation volumes; shares insights on technology and future innovations. Continue reading

How Facebook Scaled Terminology Management

10 months ago

April 28, 2020

How Facebook Scaled Terminology Management

10 months ago
Features ·

by Marion Marking

On April 28, 2020

Facebook’s Head of Terminology, GBM explains how terminology management improves the consistency and quality of translated content at the social media giant. Continue reading

Inside Localization at Hamilton, Maker of Coronavirus Testing Workstations

11 months ago

April 7, 2020

Inside Localization at Hamilton, Maker of Coronavirus Testing Workstations

11 months ago
Features ·

by Marion Marking

On April 7, 2020

A look at the translation and localization tech, workflow, and processes of medtech manufacturer Hamilton, which translates up to five million words annually. Continue reading

How Airbnb ‘Human Translated’ Over 100 Million Words in 2019

12 months ago

March 18, 2020

How Airbnb ‘Human Translated’ Over 100 Million Words in 2019

12 months ago
Features ·

by Marion Marking

On March 18, 2020

Airbnb human translated over 100 million words and processed millions more in user generated content in 2019. Exclusive interview with Salvo Giammarresi, Head of Localization at the home-rental giant. Continue reading

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At Fisher Investments, Localization Drives Revenue Through Client Retention

12 months ago

March 10, 2020

At Fisher Investments, Localization Drives Revenue Through Client Retention

12 months ago
Features ·

by Marion Marking

On March 10, 2020

Fisher Investments works with large and boutique language service providers, as well as freelancers, to match the right linguist to a wide range of content types. Continue reading

Trans-adaptation: Why BetterUp’s Localization Process Starts at Content Creation

1 year ago

February 13, 2020

Trans-adaptation: Why BetterUp’s Localization Process Starts at Content Creation

1 year ago
Features ·

by Marion Marking

On February 13, 2020

Coaching app BetterUp relies on trans-adaptation and working with different subject matter experts per target region to localize content that resonates across cultures. Continue reading

How ASICS Runs Localization: Insights on Vendors, Processes, Technologies

1 year ago

January 29, 2020

How ASICS Runs Localization: Insights on Vendors, Processes, Technologies

1 year ago
Features ·

by Marion Marking

On January 29, 2020

Director of Localization at ASICS Digital explains how a human-machine translation pilot project became standard operating procedure and why a TMS should be independent of a language service provider. Continue reading

Streaming Platform HOOQ Sees ‘Great Return’ on Localization, Sets 100 Originals for 2020 Release

1 year ago

January 13, 2020

Streaming Platform HOOQ Sees ‘Great Return’ on Localization, Sets 100 Originals for 2020 Release

1 year ago
Features ·

by Marion Marking

On January 13, 2020

Southeast Asia streaming platform HOOQ bets big on localization of subtitling and dubbing as it scales production of original content across the multilingual region. Continue reading

Why Guest Acquisition Platform SiteMinder Wants to Know Their Translators

2 years ago

February 8, 2019

Why Guest Acquisition Platform SiteMinder Wants to Know Their Translators

2 years ago
Features ·

by Marion Marking

On February 8, 2019

Head of Localization at hotel guest acquisition platform SiteMinder talks about the growing need for transcreation and how they prefer not to work with “anonymous” translators. Continue reading

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Millions of Words, Hundreds of Events: Inside FIFA’s Language Service

4 years ago

July 10, 2017

Millions of Words, Hundreds of Events: Inside FIFA’s Language Service

4 years ago
Features ·

by Marion Marking

On July 10, 2017

FIFA’s Deputy Head of Language Services talks about what it takes to communicate to the world’s three billion football fans, why they prefer to work with freelance translators for most of their... Continue reading

Taiwan Legal: Inside the Winkler Partners Translation Team

4 years ago

March 10, 2017

Taiwan Legal: Inside the Winkler Partners Translation Team

4 years ago
Features ·

by Marion Marking

On March 10, 2017

Head of Translation at Taiwan-based law firm says local legal concepts do not often correspond neatly with those of Anglo-American law; regards translation technology as something to potentially... Continue reading

How Gameforge Kills Monsters in Many Languages

4 years ago

February 15, 2017

How Gameforge Kills Monsters in Many Languages

4 years ago
Features ·

by Marion Marking

On February 15, 2017

Head of Localization at German game publisher says they pass higher translation volumes onto freelancers to localize MMORPG (massively multiplayer online role-playing game) titles; sees VR... Continue reading

Neural, of Course: Dell on the Future of Localization

4 years ago

February 10, 2017

Neural, of Course: Dell on the Future of Localization

4 years ago
Features ·

by Marion Marking

On February 10, 2017

Dell’s Wayne Bourland on how the tech giant routes vast amounts of content through its well oiled localization machine; and what forces he sees shaping the future of the language industry. Continue reading

How PayPal Speaks to Global Customers

4 years ago

November 15, 2016

How PayPal Speaks to Global Customers

4 years ago
Features ·

by Marion Marking

On November 15, 2016

Globalization is not regarded as a cost but a revenue driver at USD 9bn online payment company PayPal; Head of Content and Globalization Salvatore Giammarresi on how PayPal localizes into 30... Continue reading

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