Why This Language Service Provider Should Be Running Your Multilingual ‘Google Ads’ Campaigns
Translated offers a first-of-its-kind service to support companies and agencies in improving digital marketing and ad performance.
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digital marketing
Content Localizers Can Now Use Automatic Dubbing to Ease Spiraling Demand
Everything you need to know about automatic dubbing — the emerging technology that content localizers can now use to meet burgeoning demand amid a talent shortage.
GTU Expands to Serve Demand From Fashion, Music, Lifestyle Sectors
Europe-based LSP, GTU, expands to include sectors underrepresented in the global language services market, such as creative multilingual content for Fashion & Apparel, Music, and Lifestyle businesses.
5 Ways to Build a Powerful Global Marketing Strategy
Need a global marketing playbook to drive more traffic, leads, and sales? Here are five ways to kick start your strategy, whether you work with one global team or multiple local experts.
The Expanded Product Experience: What It Is and What It Means for Localization
Implications of an evolved product experience on the localization process; and how teams can step up to manage greater volumes and diversity of content, and work smarter to maintain consistency.
TransPerfect Snaps Up Digital Marketing Agency Webcertain
Six days after it acquired Nordic LSP Semantix, TransPerfect enters digital marketing space with acquisition of Webcertain; CEO Phil Shawe on its ‘unique’ place in the organization’s M&A game plan.
Multilingual Content Provider Quill Folded into Marketing Agency Jellyfish
Multilingual e-commerce content provider, Quill, integrated into marketing agency Jellyfish. Quill founder Ed Bussey joins Jellyfish as Chief Solutions Officer.
Covid Exposed Digital Marketing Gap Between LSP and Client — Lionbridge CMO
Why many LSPs were unable to pivot on their digital marketing efforts when Covid hit, according to Lionbridge’s Chief Marketing Officer, Jaime Punishill.
3 Tips for Language Service Providers Starting a Digital Marketing Campaign
What language service providers should first consider when starting a digital marketing campaign — and which efforts are mutually beneficial for clients and LSPs alike.
Reader Polls: LinkedIn Beats Twitter, Beyond Localization, Job Outlook, Interpreting Market
Should LSP go beyond loc? And how do language industry pros see their job prospects, what social network is best for loc news, and what’s their view on the interpretation market?
Welocalize Diversifies Further Into Digital Marketing, Buys UK’s Search Star
Welocalize acquires UK-based digital media buying agency Search Star, complementing its existing digital marketing offering.
Why Guest Acquisition Platform SiteMinder Wants to Know Their Translators
Head of Localization at hotel guest acquisition platform SiteMinder talks about the growing need for transcreation and how they prefer not to work with “anonymous” translators.
Authenticity is GoPro’s Most Important Translation Quality KPI
GoPro Senior Director of Globalization Sonia Oliveira discusses the role localization for international audiences plays for the future of her company, which is expecting a return to profitability by the end of 2017 thanks to revenue generated internationally.
Unlocking Digital Marketing Across Asia: A Practitioner’s Perspective
Download Slator's report on Digital Marketing in Asia and get key insights from our executive roundtable attended by senior marketing leaders in Singapore. Learn how Asia-based marketers address the challenges of reaching consumers across this vast and diverse region.
Tackling the Modern Multilingual Digital Marketing Challenge
Companies jostling to increase their digital footprint often find that internationalizing websites is no easy task. It’s not just translating website copy from one language to another. “Transcreation in digital marketing is different in that everything is measurable and everything can be tracked, therefore everything is accountable.”
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