Welocalize Diversifies Further Into Digital Marketing, Buys UK’s Search Star
Welocalize acquires UK-based digital media buying agency Search Star, complementing its existing digital marketing offering. Continue reading
Tag: digital marketing
Why Guest Acquisition Platform SiteMinder Wants to Know Their Translators
Head of Localization at hotel guest acquisition platform SiteMinder talks about the growing need for transcreation and how they prefer not to work with “anonymous” translators. Continue reading
Authenticity is GoPro’s Most Important Translation Quality KPI
GoPro Senior Director of Globalization Sonia Oliveira discusses the role localization for international audiences plays for the future of her company, which is expecting a return to profitability... Continue reading
DMWF Expo Global
The DMWF Expo Global is set to attract over 1,000 attendees and over 40 exhibitors. LSPs hoping to network with potential customers in the digital marketing field should consider this event for... Continue reading
Unlocking Digital Marketing Across Asia: A Practitioner’s Perspective
Download Slator's report on Digital Marketing in Asia and get key insights from our executive roundtable attended by senior marketing leaders in Singapore. Learn how Asia-based marketers address... Continue reading
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Tackling the Modern Multilingual Digital Marketing Challenge
Companies jostling to increase their digital footprint often find that internationalizing websites is no easy task. It’s not just translating website copy from one language to another.... Continue reading
Welocalize Buys London-based Digital Marketing Agency
Digital Marketing is next on Welocalize’s shopping list, as the private-equity-owned language service provider buys London-based digital marketing agency Traffic Optimiser and rebrands it to... Continue reading
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