Head of Localization at hotel guest acquisition platform SiteMinder talks about the growing need for transcreation and how they prefer not to work with “anonymous” translators. Continue reading
GoPro Senior Director of Globalization Sonia Oliveira discusses the role localization for international audiences plays for the future of her company, which is expecting a return to profitability... Continue reading
The DMWF Expo Global is set to attract over 1,000 attendees and over 40 exhibitors. LSPs hoping to network with potential customers in the digital marketing field should consider this event for... Continue reading
Download Slator's report on Digital Marketing in Asia and get key insights from our executive roundtable attended by senior marketing leaders in Singapore. Learn how Asia-based marketers address... Continue reading
Companies jostling to increase their digital footprint often find that internationalizing websites is no easy task. It’s not just translating website copy from one language to another.... Continue reading
Digital Marketing is next on Welocalize’s shopping list, as the private-equity-owned language service provider buys London-based digital marketing agency Traffic Optimiser and rebrands it to... Continue reading
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