How Localization Boosts Conversion Rates at Food Startup Huel
Huel’s Content and Merchandising Manager, Mario Tarantino, shared the company’s localization strategy at SlatorCon London 2019. Continue reading
Tag: e-commerce
Highlights from Sold Out SlatorCon London 2019 — Photos, Videos, Themes
Over 100 participants gathered at the Bulgari Hotel in Central London to discuss what’s driving the language industry from AI and automation to emerging buyers and much more. Continue reading
How Language Access, or the Lack of It, Affects What Indians Do Online
Where, how, and when do Indian consumers access services or products in their own language? What are the business drivers that hinder or make this possible? Continue reading
Why Guest Acquisition Platform SiteMinder Wants to Know Their Translators
Head of Localization at hotel guest acquisition platform SiteMinder talks about the growing need for transcreation and how they prefer not to work with “anonymous” translators. Continue reading
Slator 2018 Language Industry M&A and Funding Report
Download Slator’s 2018 Language Industry M&A and Funding Report — an in-depth summary and analysis of the 48 language industry mergers and acquisitions and ten startup funding rounds Slator... Continue reading
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SlatorCon 2018—Your Definitive Guide And Key Takeaways
SlatorCon tour took in four global cities across three continents in 2018 and featured a grand total of 35 speakers representing the full breadth of the language industry from startups, language... Continue reading
Internationalization in E-Commerce: With ONTRAM an Easy Game
International expansion through an online shop is an effective and inexpensive way to globally tap into other markets. An important point is to address the customer in his native language in... Continue reading
Carousell and the South East Asia Localization Challenge
A mobile ads marketplace in a linguistically diverse region has introduced a chat-reply messaging system that would soon be available in other languages. Continue reading
Reader Polls: Translation Rates, End-Markets, Neural MT’s Impact, Buy or Build a TMS
Slator poll-takers say life sciences is the most high-growth vertical, share very positive outlook on neural MT, reveal word rate changes in 2017, and answer whether LSPs should build or buy... Continue reading
Skyscanner’s Localization Challenge: 3 Million Words, 30 Languages, 600K Strings
Skyscanner's Senior Translation Executive Hristina Racheva and Senior Engineer Chris McCluskey share how the travel search site manages translation and localization workflows to offer travel... Continue reading
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Machine Translation Is More Honest in Customer Reviews, Says GetYourGuide
E-commerce platform GetYourGuide localizes 30,000 tours and activities into 14 languages in real-time. An early adopter of adaptive machine translation, the company works closely with... Continue reading
Machine Translation Caught Up in Amazon’s AI Hiring Spree
Amazon’s poaching of an eBay executive and holder of machine translation patents is a clear sign of the rapid build-out of its artificial intelligence capabilities. Machine translation... Continue reading
Baidu Reviewing Investments in Machine Translation, President Says
Machine translation companies watch out: Baidu President Zhang Yaqin says supercomputing capabilities like machine translation make them competitive, steps up deal-making. Continue reading
Show Me the Business: Report on the State of Translation Demand 2015/16
Where is demand for language services and technology heading in 2016, and what should providers know about the trends affecting buyers? Download Slator's 2015/16 Demand Driver report. Continue reading
Hot or Not: Where Boden Beats Burberry
UK-retailers Boden and Wiggle get gold stars in e-commerce localization study, while Burberry, Feelunique, and All Saints flounder. Continue reading
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