Netflix Shares Plan to Reaccelerate Growth; Builds Out Localization Capabilities
Netflix shares its strategy to reaccelerate viewing and revenue growth after subscription slump; focuses on long-term growth outside US.
gaming
As Netflix Ramps Up in Gaming, Localization Pros Join the Team
With three game-studio acquisitions since September 2021 — including USD 72m for Next Games — Netflix has expanded its gaming offerings, with similar plans for localization.
Online Movement Pushes That Translators Be Named in Game Credits
Twitter Movement #TranslatorsInTheCredits pushes for translator’s names to be included in game credits as translators share frustrations over invisibility.
Lionbridge Buys Berlin Game Localizer, Expands Further in Europe’s Leading Market
Lionbridge Games acquires Berlin voice-over and localization studio, mouse-power. Managing Director, Tugdual Delisle, on plans to ‘win the hearts and minds’ of three billion gamers.
Gamers Petition Pokemon to Localize Games for Latin American Spanish Market
More than 20,000 gamers — plus two Pokemon voice actors — sign a petition for the cause, citing European Spanish translations with offensive meanings in Latin America.
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Behind the Scenes: Text-to-Speech
Inside look into how Pole To Win (PTW) deploys text-to-speech technology globally in delivering localization for video game, software, and technology companies.
The World of Japanese Game and Media Localization With Katrina Leonoudakis
Katrina Leonoudakis joins SlatorPod to discuss Japanese-to-English cultural context, machine translation in the workflow, and equivalent experience in the video game industry.
Gamers Debate: Does Machine Translation Make Game Localization Worse?
Studios release machine translated games and players run QA. Fan translations predate MT, but new tools may help gamers contribute to more seamless localizations.
Netflix Brings Mobile Gaming to Europe and New Series to Twitch
As competition with other streaming services heats up, Netflix rolls out limited selection of Android games to maintain subscriber interest. Game localizers should take note.
Localization as a Platform Service: How Riot Games Gets ‘Close to Players’
League of Legends game developer, Riot Games, wants to be the most player-focused game company in the world. Director of Localization, Sarkhan Lyutfaliev, on how localization powers that mission.
Search Is On for New Keywords Studios CEO as Andrew Day Retires
Andrew Day steps down as Keywords Studios CEO after a leave of absence. Gaming giant reports 36% growth in Group revenues for the first four months of 2021.
Google Pulls Plug on Stadia Game Dev: First-Party Studios Go, Platform Stays
Google ends bid to join game dev market, but Stadia game-streaming platform stays. Some 150 employees affected by move; head of game dev team to leave Google.
Keywords Raises Revenues and Earnings Forecast for FY 2020
UK-listed video game specialist Keywords Studios expects to generate EUR 373m in the 12 months to 2020, with adjusted profit before tax of around EUR 55m.
Keywords CEO Says Pandemic has Expanded Video Games Market
Video game services provider Keywords Studios said they expect organic revenues to grow 8% in H1 2020, as coronavirus accelerates demand for video games content.
Game Localization: Why Nuance Is Key in Discussing Automation
Game localization experts at SlatorCon Remote 2020 talk about skepticism toward machine translation and which other language technologies can be deployed in localization workflows.
Inside Keyword’s Game Loc 2020 Outlook, Covid Mitigation Planning
Keywords Studios grew 30% to revenues of EUR 326.5m in 2019 on acquisitions and organic expansion. Game localizer shares coronavirus mitigation plans and 2020 outlook.
Video Game Specialist Keywords Posts 30% Top Line Growth in 2019, Half of it Organic
UK-listed video game services provider Keywords Studios grew revenues by 30% in 2019, despite a “relatively light year for video games” ahead of new Xbox and Playstation.
Which Engines Work for Me? Machine Translation as a Managed Service at One Hour Translation
At SlatorCon Amsterdam 2019, One Hour Translation’s Yaron Kaufman shared his strategy for showing customers why now is the time to adopt machine translation.
Early Releases on Apple’s New Arcade Service Bode Well for Game Localizers
Apple’s new streaming platform reflects changes in the gaming industry, and a possible language requirement for game apps may drive game localization demand.
Why Keywords Studios, Valued at USD 1 Billion, Is Moving Into Media Localization
Keywords Studios CEO lays out strategic rationale for game localization giant’s cautious, yet deliberate, move into TV and film localization.
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