EA Senior Localization Director Michaela Bartelt-Krantz discussed the game giant’s supply chain, partnership strategies, and her vision of the future of game localization at the recent SlatorCon London 2018. Continue reading
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As technology is boosting productivity and changing buyer expectations, dropping unit prices presents opportunities to vendors that bring the tech, specialization, and size to seize them but it is an existential threat to generalists lacking focus. Continue reading
China’s game market is huge already, even while its regulations are prohibiting free flow of games into the Chinese market. Continue reading
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Keywords continues to bolster growth rapidly through acquisitions announced just one day apart, adding one US company to engineering services and another Mexican one to media localization. Both comes with a client base of the who’s who in gaming. Continue reading
Growth in gaming continues unabated with mobile, PC, and console all driving demand for localization. Virtual and augmented reality gaming remains niche but is set to become increasingly prominent in the next two to three years. Continue reading
Xiamen-based Veewo Games complements its in-house localization approach by enlisting their in-country players to help localize games into seven languages. So far, its retro platform game has been downloaded 10 million times from Google Play and the App Store. Continue reading
QA and Localisation specialists, Universally Speaking, cement their place at the forefront of industry innovation as they win best in category at Europe’s largest and most prestigious games awards ceremony. Continue reading
Nintendo’s new localization process is set to make it easier to sell more localized Japanese games to Western gamers. But some are pushing back, arguing that the localization has gone too far. Continue reading
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