Game Localization is ‘Very Important’, Google Survey Finds
Gamers around the world see localization as “important”, particularly for players in Asia-Pacific and Brazil, according to a Google survey.
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Slator Game Localization Report
The Slator Game Localization Report is the definitive guide for vendors and publishers to the fast-growing game localization market, covering the entire development cycle.
Reader Polls: What the Language Industry Thinks About ChatGPT
What were readers reflecting on as 2022 ended? ChatGPT, government vs. private sector clients, the future, and more.
Game Developers, Publishers Begin to Respond to ‘Translator in the Credits’ Movement
Game developers commit to updating game credits and policies as Translators in the Credits movement puts spotlight on game localization.
Keywords’ Globalize Unit Grows 32% in H1 2022 on Game Localization and Testing Boost
Game services giant, Keywords, releases results for the first half of 2022, as its Globalize segment grows by 31.8% amid strong demand for game localization and testing.
Lionbridge Inks Deal With Game Testing Company
Super Agency Lionbridge is set to acquire Game Tester, an Australia-based game-testing provider, to add community-based testing capabilities to the Lionbridge Games division.
Localization Strategy Matters as EU Boosts Support for Gaming Industry
European Union to inject EUR 18m directly into video games industry as new European Commission financial tool aims to stimulate VC investment.
Keywords Shares Rally as New Globalize Unit Posts ‛Very Strong Performance’
Keywords Studios publishes H1 2022 trading update ahead of September half-year results; reflects strength of localization and postproduction service line, Globalize.
Online Movement Pushes That Translators Be Named in Game Credits
Twitter Movement #TranslatorsInTheCredits pushes for translator’s names to be included in game credits as translators share frustrations over invisibility.
Netflix Shares Plan to Reaccelerate Growth; Builds Out Localization Capabilities
Netflix shares its strategy to reaccelerate viewing and revenue growth after subscription slump; focuses on long-term growth outside US.
Keywords Delivers 20% Game Localization Growth in 2021
Video game services provider, Keywords Studios, grows 37% in 2021 as combined localization revenues from translation, subtitling, dubbing, voice over, and testing climb 20%.
As Netflix Ramps Up in Gaming, Localization Pros Join the Team
With three game-studio acquisitions since September 2021 — including USD 72m for Next Games — Netflix has expanded its gaming offerings, with similar plans for localization.
Lionbridge Buys Berlin Game Localizer, Expands Further in Europe’s Leading Market
Lionbridge Games acquires Berlin voice-over and localization studio, mouse-power. Managing Director, Tugdual Delisle, on plans to ‘win the hearts and minds’ of three billion gamers.
Gamers Petition Pokemon to Localize Games for Latin American Spanish Market
More than 20,000 gamers — plus two Pokemon voice actors — sign a petition for the cause, citing European Spanish translations with offensive meanings in Latin America.
Behind the Scenes: Text-to-Speech
Inside look into how Pole To Win (PTW) deploys text-to-speech technology globally in delivering localization for video game, software, and technology companies.
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