Why This Language Service Provider Should Be Running Your Multilingual ‘Google Ads’ Campaigns
Translated offers a first-of-its-kind service to support companies and agencies in improving digital marketing and ad performance.
*New* Slator Pro Guide: Scaling an LSP Key Account — Growing Small Clients into Key Accounts
global marketing
5 Ways to Build a Powerful Global Marketing Strategy
Need a global marketing playbook to drive more traffic, leads, and sales? Here are five ways to kick start your strategy, whether you work with one global team or multiple local experts.
Multilingual Content Strategy — the Linchpin of Global Marketing Success
Global Marketing Toolkit: Things to consider before investing in multilingual content — plus a quick rundown of globally successful companies.
Welocalize Diversifies Further Into Digital Marketing, Buys UK’s Search Star
Welocalize acquires UK-based digital media buying agency Search Star, complementing its existing digital marketing offering.
Hogarth CEO Richard Glasson on the Four Key Trends in Global Content
Richard Glasson, CEO of Hogarth Worldwide, talks about four key trends in the advertising industry, and his company’s strategic approach to helping clients navigate the complex requirements of modern multilingual content delivery.
No More Muddling Through: Why 2018 Is the Language Industry’s Pivotal Year
As technology is boosting productivity and changing buyer expectations, dropping unit prices presents opportunities to vendors that bring the tech, specialization, and size to seize them but it is an existential threat to generalists lacking focus.
Global Marketer Datawords Acquires Vanksen
Paris-based multilingual content platform Datawords completes its second acquisition in three years with the digital marketing firm Vanksen. Datawords generated 2017 revenues of USD 65m.
Authenticity is GoPro’s Most Important Translation Quality KPI
GoPro Senior Director of Globalization Sonia Oliveira discusses the role localization for international audiences plays for the future of her company, which is expecting a return to profitability by the end of 2017 thanks to revenue generated internationally.
How Banks Stay On-Brand in Multiple Languages
Financial institutions face a formidable challenge in staying true to their brand across global markets and remaining compliant with local regulations. They rely on Welocalize to cut complexity in large programs that require localization into over 175 languages.
Unlocking Digital Marketing Across Asia: A Practitioner’s Perspective
Download Slator's report on Digital Marketing in Asia and get key insights from our executive roundtable attended by senior marketing leaders in Singapore. Learn how Asia-based marketers address the challenges of reaching consumers across this vast and diverse region.
Cloudwords Replaces CEO, Promotes Richard Harpham
Marketing localization and translation, SaaS platform Cloudwords promotes VP of Sales and Marketing Richard Harpham to CEO. Harpham tells Slator he will keep the focus on large enterprise accounts and continue the annual subscription-based pricing model
From China to the World: China’s Global Brand Journey Has Just Begun
Slator’s executive roundtable on Global Marketing gathered marketing leaders in Beijing to discuss how China Inc. can take its brands global. Download the presentation by Labbrand’s Digital Strategy Director Kevin Gentle.
How These Six Language Service Providers Are Trying to Win in Global Marketing
Smartling, Languagewire, Lionbridge, Xplanation, Wordbee, and GPI have one thing in common in their strategy to get ahead in the fast growing global marketing space.
Listening in on Your Posts and Tweets in 50+ Languages is Getting Easier
How machine translation widens the net for social business intelligence at US startup Buzzlogix.
Localization Follows Global E-commerce Boom
Global e-commerce continues to rise, with a 20% increase in online retail sales to $840 billion in 2014. And localization is tagging along.
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