Why You Need An International Translation Agency
The success of your global business depends on a solid foundation of proper communication in the language your target audience understands. Continue reading
Tag: globalization
This Is How Verizon Media Runs a Centralized Localization Team
Interview with the media powerhouse behind such brands as Yahoo, HuffPost, and TechCrunch on their near zero-touch localization approach; and how they translate half a million words monthly. Continue reading
Organizational Agility Ensures Business Survival
Already important before and critical now amid Covid-19, this competency will remain vital for businesses well beyond the end of the pandemic. Continue reading
From Translation Service to Globalization Consultancy: Transforming Localization at LogMeIn
Head of Localization Hartmut von Berg on how localization at LogMeIn is being transformed away from merely providing translation services toward influencing business decisions. Continue reading
Key Takeaways from SlatorCon Amsterdam 2019
Key highlights and insights from SlatorCon Amsterdam 2019 including video interview, photos, and speaker presentations. Continue reading
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Slator 2019 Travel & Retail Localization Report
In-depth report on localization for the global Travel and Retail sector. Analysis of the competitive landscape, technologies, and actionable insights from major buyers and users. Continue reading
How a ‘Virtuous Cycle’ of People, Tech, Analytics Can Help Businesses Thrive
As global content production becomes more complex, Smartling CEO Jack Welde recommends tech integration, decisions backed by data, and an appreciation for human translators. Continue reading
How Cloudflare Deploys a Data-Guided Strategy to Localize a Seamless User Experience
Cloudflare’s Head of Globalization, Claire Tsai, shares the cybersecurity company’s strategy for expanding to different markets; cautions against getting caught up in “vanity metrics.” Continue reading
Anna Schlegel on NetApp’s Journey to Becoming a Globalized Enterprise
Anna Schlegel, Head of Globalization at cloud storage company NetApp, spoke at SlatorCon San Francisco 2018 about raising the profile of localization in the company and how the team used... Continue reading
Why ‘Neural Fluency’ is a Must for Globalization
A fluent understanding of NMT—neural fluency—is a must for localization departments who need to constantly do more with less for the globalization efforts of their multinational companies. Continue reading
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Anna Schlegel, NetApp, and Finding Gold in Globalization
Anna Schlegel, one of the language industry’s most high-profile personalities and NetApp’s Senior Director of Globalization Programs and Information, talks about how she and her internal team... Continue reading
Salesforce Localization Chief on NMT, Skilled Linguists, and What Vendors and Clients Tend to Forget
Teresa Marshall, Sr. Director of Localization and Globalization at Salesforce, explains how the CRM and cloud computing giant employs language strategies and partnerships for localization, and... Continue reading
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