Southeast Asia streaming platform HOOQ bets big on localization of subtitling and dubbing as it scales production of original content across the multilingual region.
Failing to distinguish the language preferences of India’s 637 million Internet users would mean missing the opportunity to offer a tailored experience, KPMG report says.
The apex court is said to be using “translation software” to translate judgments into six Indian languages — a first in India, where the language of the law is still largely English.
Increasing adoption of over-the-top content is driving strong demand for subtitling and dubbing services in India, the world’s second most populous country.
Where, how, and when do Indian consumers access services or products in their own language? What are the business drivers that hinder or make this possible?
Language plays a ubiquitous role across India’s top ten digital trends, according to consulting firm KPMG. The rising numbers of Indian language internet users expect more and more vernacular content.
India postpones the compliance deadline for providing local language support for mobile phones to February 1, 2018. While it remains a technical issue for now, it is expected to usher an increased demand for content in local languages.
The world’s second most populous country has 22 official languages and speaks in 1,600 dialects. As the mobile revolution puts a smartphone into the hands of hundreds of millions of more Indians, the demand for language services is set to boom.
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