India postpones the compliance deadline for providing local language support for mobile phones to February 1, 2018. While it remains a technical issue for now, it is expected to usher an increased demand for content in local languages. Continue reading
Goldmans Sachs halts US IPO work for HNA Pactera on governance concerns as Pactera continues to seek new capital for expansion. Move may have have implications for Pactera’s localization unit. Continue reading
Expedia’s Senior Director of Localization Julio Neves shares how the travel giant tackles 200m words annually, and how his team and their partners combine expertise, automation, and technology to beat complexity. Continue reading
German security software company Avira translates marketing materials for its products in at least 13 languages, but starts experimenting with crowdsourced translations to broaden language coverage. Continue reading
Xiamen-based Veewo Games complements its in-house localization approach by enlisting their in-country players to help localize games into seven languages. So far, its retro platform game has been downloaded 10 million times from Google Play and the App Store. Continue reading
International charity organization Save the Children says that at the heart of its programs in 120 countries is multilingual communication. In 2016, translation volume reached more than two million words. Continue reading
GitHub’s new bazaar for apps now has a category for localization. The first app in this category promises to simplify workflows for software developers when translating content. Continue reading
Skyscanner’s Senior Translation Executive Hristina Racheva and Senior Engineer Chris McCluskey share how the travel search site manages translation and localization workflows to offer travel information to over 60 million users in 30 languages. Continue reading
A new CMO Council report found that 75% of marketers invest 10% or less of their budgets for localizing branded content, even as 63% are unsatisfied with their localization efforts. Continue reading
As the rise of virtual and augmented reality creates demand for new content, many game developers and localization service providers stake out their claims in this potentially huge new market. Continue reading
US manufacturer Trek Bicycle Corporation markets its bikes, cycling gear, and apparel in 160 countries. Localization Manager Emma Goessling says her team manages multilingual projects year-round and is getting ready for automation. Continue reading
Japan’s most popular messaging app LINE has complex requirements for translation and localization. Senior Localization Engineer and Product Manager Robert Wertheim explains the process. Continue reading
Demand for translation and localization is growing at Sony Interactive Entertainment. Localization manager, Yasmin Vanya, discusses how her team works with 22 system languages to bring the PlayStation line of products to a global audience. Continue reading
Nintendo’s new localization process is set to make it easier to sell more localized Japanese games to Western gamers. But some are pushing back, arguing that the localization has gone too far. Continue reading
By 2020, close to 750 million Indians will own a smartphone. Rapid adoption opens up a vast new market for companies that know how to talk to consumers in a country with 22 major languages, 13 different scripts, and over 720 dialects. Continue reading
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