5 Ways to Build a Powerful Global Marketing Strategy
Need a global marketing playbook to drive more traffic, leads, and sales? Here are five ways to kick start your strategy, whether you work with one global team or multiple local experts.
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e2f Expands Into Conversational AI
Why e2f prioritized high value-added services, moving away from localization staffing and subcontracting from other LSPs. Founder and CEO, Michel Lopez, on the latest at the Silicon Valley-based LSP.
Toptranslation Launches Lexeri, the Next-Gen Enterprise Terminology Solution
Lexeri by Toptranslation integrates terminology management across the enterprise, featuring individual rights and roles, custom approval processes, a Chrome extension, and much more.
Authenticity is GoPro’s Most Important Translation Quality KPI
GoPro Senior Director of Globalization Sonia Oliveira discusses the role localization for international audiences plays for the future of her company, which is expecting a return to profitability by the end of 2017 thanks to revenue generated internationally.
Unitron’s Senior Marketer On Emotion and Accuracy in Medical Device Translation
Carla Berquo, Senior Manager of Marketing Operations at hearing aid manufacturer Unitron, discusses why localizing marketing content is extremely challenging and why in translating technical documentation ambiguity and mistakes just can’t happen.
Cloudwords Replaces CEO, Promotes Richard Harpham
Marketing localization and translation, SaaS platform Cloudwords promotes VP of Sales and Marketing Richard Harpham to CEO. Harpham tells Slator he will keep the focus on large enterprise accounts and continue the annual subscription-based pricing model
Localization Follows Global E-commerce Boom
Global e-commerce continues to rise, with a 20% increase in online retail sales to $840 billion in 2014. And localization is tagging along.
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