In SEO, Google Says AI-Generated Content Is ‘Spam’
Google weighs in on how we should expect GPT-3-generated, multilingual content to figure in search rankings; explains why AI content violates its Webmaster Guidelines.
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SEO
Google Not Indexing Translated Content Remains an Issue, User Reports
Ever wonder why your multilingual website isn’t ranking higher on Google Search despite all the SEO fairy dust — and dollars — you’ve thrown at it? Here are some reasons straight from a Google Expert.
Now You’re Speakin’ My Language
Smartling and Lucid on how to scale global growth through localization, best practices to help improve localization through translation, and more.
How LocHub Solved the Critical Gap in Global Web Operations
LocHub gives Localization Managers real-time insights into their global web content and, ultimately, a seat at the table when making decisions on the company’s global digital marketing strategy.
Reader Polls: Freelancer Tests, Better CAT, Sales SEO, Back to Booth?
Should LSPs pay freelancers for taking tests? Have CAT tools and TMSs improved? How important is SEO to the lead funnel? And will interpreters ever return to their booths?
3 Tips for Language Service Providers Starting a Digital Marketing Campaign
What language service providers should first consider when starting a digital marketing campaign — and which efforts are mutually beneficial for clients and LSPs alike.
Pro Guide: Sales and Marketing for Language Service Providers
This 36-page Pro Guide on Sales and Marketing explains how LSPs generate leads, hire and compensate Sales staff, succeed in Digital Marketing, and benchmark against rivals.
How Easyling Solves the Four Problems of Website Translation
Easyling Founder and CTO Balazs Benedek speaks at SlatorCon Remote 2020 about the challenges of managing a multilingual website.
Slator 2019 Travel & Retail Localization Report
In-depth report on localization for the global Travel and Retail sector. Analysis of the competitive landscape, technologies, and actionable insights from major buyers and users.
Welocalize Diversifies Further Into Digital Marketing, Buys UK’s Search Star
Welocalize acquires UK-based digital media buying agency Search Star, complementing its existing digital marketing offering.
Google Admits Neural Machine Translation Can Fool Its Search Algorithm
Neural machine translation is fluent to the point that Google’s ranking algorithm may rate machine translated content as legitimate content created by humans, hinting at complex implications for search engine optimization and digital marketing.
Continuous Localization of WebCEO’s SaaS Platform, Wiki-Style
WebCEO enlists users as volunteers to translate its software-as-a-service SEO platform and has turned out more than 2 million words in the last year through its Crowd Translation Center.
Tackling the Modern Multilingual Digital Marketing Challenge
Companies jostling to increase their digital footprint often find that internationalizing websites is no easy task. It’s not just translating website copy from one language to another. “Transcreation in digital marketing is different in that everything is measurable and everything can be tracked, therefore everything is accountable.”
2015 in Features: Games, Asian Financial Translation, SEO, Social Media
Slator’s 2015 features looked into many nooks & crannies: from fan-funded game localization to Asian financial translation & multilingual SEO and beyond
Surfer Dude Tone Doesn’t Work in Japan – AJPR CEO Motoko Hunt on Multilingual SEO
Slator caught up with Motoko Hunt, President of AJPR, a Japanese SEO, SEM, and pay per click consulting firm to talk about multilingual SEO.
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