Netflix Brings Mobile Gaming to Europe and New Series to Twitch
As competition with other streaming services heats up, Netflix rolls out limited selection of Android games to maintain subscriber interest. Game localizers should take note.
SVOD
Neural Dubber: TikTok Parent Company ByteDance Explores Automated Dubbing
ByteDance publishes research examining whether synthesized human speech could come close to the “impressive ability” of professional voice actors in dubbing.
Disney Experiments With Synthesized Voices for Film, Theme Park Voice Assistant
Like its competitors, Disney has partnered with voice tech startups for a Disney+ miniseries and dabbled in text-to-speech promotions; now, the company seeks experts to work in-house.
Spain Recasts Itself as Audiovisual Hub, Creating Opportunities for Media Localizers
Netflix’s first European production hub opens in Madrid; Apple expands its AI/ML work in Barcelona; Spanish PM pledges more than EUR 1.6bn for the country’s audiovisual sector.
How Netflix, Disney (Maybe Even Amazon) Are Driving Demand for English Dubbing
Helped in no small part by lockdowns, the world’s streaming giants can take credit for the broadened palate for foreign content of its English-speaking customers — who now clamor for better dubbing.
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Why Netflix Created a New Blueprint for Subtitling and Dubbing
Netflix pilots new localization workflow to streamline subtitling and dubbing using TTAL; says specification for scripts ‘benefits the entire localization ecosystem.’
Streaming Boom Changes Buyer Perception of Subtitling, Dubbing
David Lee, CEO of media localization provider Iyuno-SDI, on expanding scale, scope, and capacity to thrive in the new era of global content distribution.
Reader Polls: Non-English Netflix, Open to Work, AI Voices at a Screen Near You
Here’s your take on Netflix’s non-English content, Apple hiring people for their voices in many languages, changing jobs in 2021, and machine-generated voices going mainstream.
Amazon Looks to Further Automate Quality Checks in Subtitle Translation
Team of Amazon researchers uses synthetically introduced errors to model a new way of identifying the over and under translation of human translated video subtitles.
Netflix Credits Shakespeare With Better Localization Testing
Netflix’s Internationalization team built the Shakespeare tool to improve testing of UI copy, built into their apps by their coders, in dozens of languages.
Ex Netflix Executive Chris Fetner on Media Localization and Launching EGA
Former Netflix exec and now Managing Director of EGA Chris Fetner joins to discuss media localization. And Florian and Esther debate the "LSP Dying Zone".
Why HBO, Disney, and Warner Bros. Care About Language Metadata
The world’s largest media entertainment companies joined forces to create a language metadata table (LMT), with more than 200 entries, to help manage localized video content.
How Netflix Researchers Simplify Subtitles for Translation
A group of Netflix machine learning engineers explore the use of back-translations to simplify subtitle source sentences and improve machine translation output.
Good, Bad or Loose: Amazon’s New Subtitle Quality Estimation System
Amazon Prime Video researchers have developed a new quality estimation system for subtitle translations, which tells you when post-editing or rewrites are needed.
Two Crucial OTT Wins for Media Localizer ZOO Digital as Legacy Business Evaporates
Just in time: ZOO Digital closes two contracts for its new localization management and cloud-dubbing platforms as legacy DVD and Blu-ray business trends towards zero.
The World’s Largest Media Localizer Posts Revenue Decline in Half-Year Results
Imagica Group sets out strategic plan for 2021 to offset declines in legacy business lines and address high cost base at subsidiary SDI Media.
New Streaming Services From Disney and Warner Bros. Spell Good News for Localization
The lines that separate traditional film studios and streaming services are dissolving as everyone now wants to own and distribute content. The winners? Media localizers.
How Netflix Does Subtitling for the World (ex China)
How Netflix handles subtitling, grew subscriptions by adding languages, and why it stays out of China, for now.
Why Netflix Shut Down Its Translation Portal Hermes
Netflix’s Hermes project was designed to help Netflix test, train and onboard the best translators around the globe but came to an abrupt close in March 2018. Here’s why.
SDI Media CEO Mark Howorth on How Streaming Services Reset the Bar in Media Localization
Mark Howorth, CEO of the largest media localizer globally, SDI Media, lifts the lid on a booming media localization industry and discusses the turbulence caused by Netflix, talent shortage, increasing procurement visibility and more.
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