Volunteers to Singapore’s Citizen Translators Project increase from 88 to 800 in 2021, many of them students. Government rolls out incentives for participants, translation workshops for teachers.
Southeast Asia streaming platform HOOQ bets big on localization of subtitling and dubbing as it scales production of original content across the multilingual region.
Failing to distinguish the language preferences of India’s 637 million Internet users would mean missing the opportunity to offer a tailored experience, KPMG report says.
Increasing adoption of over-the-top content is driving strong demand for subtitling and dubbing services in India, the world’s second most populous country.
Where, how, and when do Indian consumers access services or products in their own language? What are the business drivers that hinder or make this possible?
Language plays a ubiquitous role across India’s top ten digital trends, according to consulting firm KPMG. The rising numbers of Indian language internet users expect more and more vernacular content.
Bengali, Tamil, Punjabi and Telugu are now on the radar of the US Census. Tracking the number of speakers in these four lndic languages, through the American Community Survey, can help businesses and governments better understand the language needs of citizens.
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