How Language Access, or the Lack of It, Affects What Indians Do Online
Where, how, and when do Indian consumers access services or products in their own language? What are the business drivers that hinder or make this possible?
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Where, how, and when do Indian consumers access services or products in their own language? What are the business drivers that hinder or make this possible?
What should leading or ambitious language service providers consider to create and increase value for their clients and themselves? The director of globalization and localization at The Nielsen Company has a few suggestions.
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