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E-commerce platform GetYourGuide localizes 30,000 tours and activities into 14 languages in real-time. An early adopter of adaptive machine translation, the company works closely with professional translators for much of its content, but prefers machine translation for customer reviews.
Study of over 500,000 user-generated reviews on TripAdvisor reveals stark contrasts in the relevance of ratings across different languages. French and Spanish agree the most; Chinese and Danish, not so much.
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