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Tag: trademark

Brazil to Join Trademark Treaty, Large Translation Volumes Expected

4 years ago

December 2, 2016

Brazil to Join Trademark Treaty, Large Translation Volumes Expected

4 years ago
Demand Drivers ·

by Marion Marking

On December 2, 2016

Brazilian Foreign Trade Minister says Brazil set to join Madrid Protocol for global trademark application. Patent attorney says country needs to commit significant resources to handle large... Continue reading

The French Outdoors: Québec Takes Language Preservation to Store Displays

5 years ago

May 11, 2016

The French Outdoors: Québec Takes Language Preservation to Store Displays

5 years ago
Demand Drivers ·

by Gerard Castañeda

On May 11, 2016

Walmart, Best Buy, and other English-language trademarks may have to give way on their outdoor displays to make room for a generic French term that describes their product or service. Continue reading

US Trademark Appeal Board Rules on Spanish Translation: “Stop, you’re both right”

5 years ago

May 3, 2016

US Trademark Appeal Board Rules on Spanish Translation: “Stop, you’re both right”

5 years ago
Industry News ·

by Marion Marking

On May 3, 2016

What exactly does “baja tu seguro” mean? US Patent and Trademark Office deploys a patent translator and SDL’s MT and Bing Translator, while Mexican insurance firm fights back using a bilingual... Continue reading

How EU Citizens’ Inability to Translate Little Red Riding Hood Impacts Trademark Law

5 years ago

March 14, 2016

How EU Citizens’ Inability to Translate Little Red Riding Hood Impacts Trademark Law

5 years ago
Features ·

by Marion Marking

On March 14, 2016

With the roll out on March 23, 2016 of the rebranded European Union Trademark, the EU’s legal system weighs in on the difficulty of consumers in translating the concepts “The English Cut” and... Continue reading

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