Brazilian Foreign Trade Minister says Brazil set to join Madrid Protocol for global trademark application. Patent attorney says country needs to commit significant resources to handle large translation volumes before accession in mid-2018.
Walmart, Best Buy, and other English-language trademarks may have to give way on their outdoor displays to make room for a generic French term that describes their product or service.
What exactly does “baja tu seguro” mean? US Patent and Trademark Office deploys a patent translator and SDL’s MT and Bing Translator, while Mexican insurance firm fights back using a bilingual lawyer and Google Translate.
With the roll out on March 23, 2016 of the rebranded European Union Trademark, the EU’s legal system weighs in on the difficulty of consumers in translating the concepts “The English Cut” and Little Red Riding Hood.
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