Shopify’s Content and Localization Manager, Giulia Greco, shares how the multi-channel ecommerce company will have localized six million words by the time 2018 ends, and why translation was the easy part. Continue reading
transcreation
Paris-based multilingual content platform Datawords completes its second acquisition in three years with the digital marketing firm Vanksen. Datawords generated 2017 revenues of USD 65m. Continue reading
Fast-growing language service provider translate plus snapped up by Publicis Groupe’s production unit Prodigious. The move creates a competitive offering to WPP’s transcreation unit Hogarth. Continue reading
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Companies jostling to increase their digital footprint often find that internationalizing websites is no easy task. It’s not just translating website copy from one language to another. “Transcreation in digital marketing is different in that everything is measurable and everything can be tracked, therefore everything is accountable.” Continue reading
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