Paris-based multilingual content platform Datawords completes its second acquisition in three years with the digital marketing firm Vanksen. Datawords generated 2017 revenues of USD 65m. Continue reading
transcreation
Fast-growing language service provider translate plus snapped up by Publicis Groupe’s production unit Prodigious. The move creates a competitive offering to WPP’s transcreation unit Hogarth. Continue reading
Companies jostling to increase their digital footprint often find that internationalizing websites is no easy task. It’s not just translating website copy from one language to another. “Transcreation in digital marketing is different in that everything is measurable and everything can be tracked, therefore everything is accountable.” Continue reading
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