Coaching app BetterUp relies on trans-adaptation and working with different subject matter experts per target region to localize content that resonates across cultures. Continue reading
In-depth report on localization for the global Travel and Retail sector. Analysis of the competitive landscape, technologies, and actionable insights from major buyers and users. Continue reading
Virtual assistants are already part of the e-commerce setting, but taking them multilingual and training them for conversations with multiple variables still poses challenges. Continue reading
The TAUS Transcreation Best Practices and Guidelines is published with the hope of forming a useful basis for further, industry-wide discussion around the definitions and processes of transcreation. Continue reading
Shopify’s Content and Localization Manager, Giulia Greco, shares how the multi-channel ecommerce company will have localized six million words by the time 2018 ends, and why translation was the... Continue reading
Paris-based multilingual content platform Datawords completes its second acquisition in three years with the digital marketing firm Vanksen. Datawords generated 2017 revenues of USD 65m. Continue reading
Fast-growing language service provider translate plus snapped up by Publicis Groupe’s production unit Prodigious. The move creates a competitive offering to WPP’s transcreation unit Hogarth. Continue reading
Companies jostling to increase their digital footprint often find that internationalizing websites is no easy task. It’s not just translating website copy from one language to another.... Continue reading
This information will never be shared with third parties. No Spam.