Slator Transcreation and Multilingual Content Origination Report
The 60-page Slator Transcreation and Multilingual Content Origination Report unpacks the fast-growing markets of transcreation and multilingual content origination.
transcreation
e2f Expands Into Conversational AI
Why e2f prioritized high value-added services, moving away from localization staffing and subcontracting from other LSPs. Founder and CEO, Michel Lopez, on the latest at the Silicon Valley-based LSP.
Ultra-Automation in Media Localization and Transcreation Trends — SlatorCon Panels
Video Localization Panel at SlatorCon Remote March 2022 on opportunities for LSPs in Asia’s high growth economy; transcreation panel tackles services for marketing and advertising clients.
10 Areas Where Translators Are (and Will Remain) Essential Experts in the Loop
Where translators make the difference in mission-critical cases around subtitling, politics, brand marketing, language technology, and more.
Executing Email Localization With a Global-Centric Mindset
Three common localization mistakes to avoid plus tried-and-tested strategies for brands that want to engage global customers on a deeper level.
Slator Software-as-a-Service (SaaS) Localization Report
90-page report on how SaaS companies partner with LSPs to localize products, drive market/user growth. Incl. market size, tech review.
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Multilingual Connections Unveils New Website and Brand Identity
Multilingual Connections' new branding reflects the company's commitment to helping clients create global connections through its services.
Smartling Introduces Transcreation Tool
Smartling's new Transcreation Tool lets customers and translators work collaboratively on their most valuable content
Reader Polls: Transcreation’s Future, Happy Localizers, Choosing a TMS, EU and Irish
Sourcing TMS and services from separate providers? Are localization pros really the least depressed? Will transcreation/trans-adaptation grow long-term? Should Irish be an official EU working language?
Trans-adaptation: Why BetterUp’s Localization Process Starts at Content Creation
Coaching app BetterUp relies on trans-adaptation and working with different subject matter experts per target region to localize content that resonates across cultures.
Slator 2019 Travel & Retail Localization Report
In-depth report on localization for the global Travel and Retail sector. Analysis of the competitive landscape, technologies, and actionable insights from major buyers and users.
Multilingual Chatbots: The Conversation Has Yet to Get Longer
Virtual assistants are already part of the e-commerce setting, but taking them multilingual and training them for conversations with multiple variables still poses challenges.
TAUS Releases Transcreation Best Practices and Guidelines
The TAUS Transcreation Best Practices and Guidelines is published with the hope of forming a useful basis for further, industry-wide discussion around the definitions and processes of transcreation.
Shopify’s 6 Million Words Annually Aren’t Their Biggest Localization Challenge
Shopify’s Content and Localization Manager, Giulia Greco, shares how the multi-channel ecommerce company will have localized six million words by the time 2018 ends, and why translation was the easy part.
Global Marketer Datawords Acquires Vanksen
Paris-based multilingual content platform Datawords completes its second acquisition in three years with the digital marketing firm Vanksen. Datawords generated 2017 revenues of USD 65m.
London LSP translate plus Acquired by World’s Third Largest Ad Agency Publicis
Fast-growing language service provider translate plus snapped up by Publicis Groupe’s production unit Prodigious. The move creates a competitive offering to WPP’s transcreation unit Hogarth.
Tackling the Modern Multilingual Digital Marketing Challenge
Companies jostling to increase their digital footprint often find that internationalizing websites is no easy task. It’s not just translating website copy from one language to another. “Transcreation in digital marketing is different in that everything is measurable and everything can be tracked, therefore everything is accountable.”
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